At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

About the role

The Conversion Marketing Manager will own the Tools BU's pre-sale conversion engine across the customer journey from website visitor to lead to purchase. This role turns website, funnel, and user-behavior data into a prioritized experimentation roadmap identifying conversion friction points, developing and executing tests, measuring business impact, and scaling what works across the Tools portfolio.

This is a business-outcomes role, not campaign execution alone. Its purpose is to improve the efficiency and quality of demand already entering the Tools funnel, and to help more qualified prospects move toward a trial, sales opportunity, or purchase. This role drives conversion optimization across both the self-service and sales-assisted funnels.

What you'll own

Product-led growth conversion: partner with product and product marketing to build and execute tests around in-product moments that drive upgrade and conversion, and opportunities to reduce friction. Use product analytics and in-app guidance tools to analyze behavioral data, develop hypotheses, and instrument tests.Ecommerce funnel conversion: partner with the ecommerce team and drive the testing roadmap to optimize the online purchase path from cart to checkout, reducing drop-off and lifting completed transactions.

Website CRO conversion: partner with the SolarWinds CRO team to define the experimentation roadmap for Tools BU landing page and session-to-lead experiments, bringing Tools product context.

Lead-to-sales-pipeline conversion: partner with the SDR and sales teams to improve lead-to-opportunity conversion for the sales-assisted funnel.

Nurture marketing strategy: define the pre-sales nurture strategy, including lead nurture, closed-lost, and customer churn win-back campaigns across marketing channels.

Funnel analytics: analyze performance across the full conversion funnel, turning incomplete or noisy data into a clear call on what to scale, improve, pause, or stop.

Tracking & reporting infrastructure: partner with Data and Marketing Analytics to improve tracking, attribution, and reporting; partner with Content and Product Marketing on messaging across surfaces, audiences, and channels.

Metrics you'll drive

Website session-to-lead conversion rate

Lead-to-pipeline conversion (sales-assisted funnel)

Trial-to-closed-won conversion (self-service funnel)

Ecommerce funnel conversion rate

What we're looking for

3+ years in a quantitative marketing, growth, conversion rate optimization or comparable decision-science role, where you've owned numbers and shaped meaningful outcomes

Strong analytical judgment. You can define success metrics, isolate friction points, make decisions with imperfect information and have the cross-functional chops to drive alignment without direct authority

Proven ability to drive decisions with analytics and reporting tools such as GA4, Looker, Tableau, or Omni Analytics

Experience with CRM/marketing automation platforms (e.g., Salesforce, Marketo)

Experience using product analytics and in-app guidance tools (e.g., Pendo, Userpilot, Amplitude, Mixpanel, PostHog, Appcues) to instrument and act on user behavior is a plus