# Senior Growth Marketing Manager (B2B - Hospitals) at Roo > Remote · United States · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aroo%3A5453583008 (read 2026-11-10). ## Facts (observed) - Company: [Roo](https://alderhq.app/companies/roo) - Location text: Remote; Remote US - Where it can be done from (inferred): Remote · United States (evidence: "Location: Remote; Remote US") - Posted: 2026-10-21 (20 days ago) - First seen by alder: 2026-11-07 · last verified: 2026-11-07 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://job-boards.greenhouse.io/roo/jobs/5453583008 ## Pay and sponsorship - Posted pay: $140k–$195k per year (from the listing's pay field) - Market band for similar posted roles (United States, n 7510): p25 $85k, median $133k, p75 $170k ## Description (the employer's text) ### What We Do We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities. Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals. ### About the Role We're looking for a Senior Growth Marketing Manager to grow Roo's business with independent veterinary hospitals. You'll own hospital growth across the full funnel: how practice owners and managers discover Roo, why they sign up, what gets them to post and fill their first shift, and what keeps them coming back. You'll be accountable for bringing hospitals onto Roo and turning them into active, repeat customers, with success measured by hospitals that activate and stay active alongside sign-ups and leads. As the business unit's first dedicated growth marketer, you'll shape the growth strategy, own the growth budget and measurement, and lead testing across the hospital journey. You'll report to the GM of Independent Hospitals, with a dotted line to the Marketing leadership and be part of Roo's marketing guild, which owns craft standards for marketing across the company. ### Responsibilities ### Growth Strategy & Planning - Shape the strategy. Shape the hospital growth strategy with the GM and product, setting goals for acquisition, activation, reactivation, and expansion, plus acquisition cost and payback targets tied to hospitals that fill shifts and keep posting. - Own the budget. Own the hospital growth budget and channel mix, allocating spend by market tier based on where shifts are most likely to fill, and deciding what to scale, what to cut, and what should wait. ### Acquisition - Own hospital channels. This covers both acquisition motions: B2B lead generation and account-based campaigns with sales, and direct-to-practice-manager acquisition through paid search and social. It also covers direct mail, referrals, sponsorships, buying-group partnerships, and SEO and AEO priorities, partnering with brand on the build. - Own hospital acquisition campaigns. Own hospital-only acquisition campaigns, and bring the acquisition layer to company-wide campaigns led by the brand team. - Partner on events. Partner with the brand and community teams on conferences, industry events, and webinars, bringing the hospital targeting and shaping the follow-up that turns attendees into active hospitals. - Target the right hospitals. Partner with sales, Rev Ops, and analytics on hospital targeting and lead scoring, so marketing, the field team, and automated outreach focus on the hospitals most likely to fill and grow. - Own the field handoff. Set lead routing, handoff SLAs, and the rules for which hospitals get a Hospital Success Partner (HSP) and which get AI-driven outreach. ### Activation & Conversion - Get hospitals to first fill. Own the CRO backlog, test roadmap, and first-fill playbook across the hospital journey, from landing pages and sign-up to approval and first shift posted, partnering with product on the sign-up and first-shift experience. - Partner on product experiments. Work with product and growth analysts to develop, launch, and evaluate A/B tests and product experiments, such as homepage banners and headline tests. - Find where hospitals drop off. Diagnose where and why hospitals drop off, using funnel data alongside what practice owners, managers, and the field team say, and turn what you learn into fixes. - Shape activation journeys. Partner with the lifecycle team on onboarding and activation journeys, bringing the audience insight, goals, and offers that shape them. - Make the incentive case. Partner with the pricing team on incentive strategy: which hospitals get one, what offer, and the payback against hospital LTV. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aroo%3A5453583008 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.