Who We Are

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Culver City, CA / 4 days per week in office

Site Merchandising Associate

Reformation is looking for a Site Content Associate on the Ecommerce Strategy & Operations team to create a strong user experience on Reformation.com by executing site content updates including homepage, creative landing pages, navigation and on-site search, monitoring performance, and optimizing the user journey across our entire site. The ideal candidate is highly cross-functional, creative, and comfortable using data to set strategy and optimize performance.

What You’ll Do

Create a strong user experience on thereformation.com by executing homepage updates, monitoring performance and optimizing content
Seamlessly execute updates to homepage and global top header banner in collaboration with the Creative and Creative Merchandising teams
Report on homepage performance and suggest improvements
Create localized content for international regions and segmented content for various customer groups as needed
Create creative landing pages with inputs from the Creative and Creative Merchandising teams to develop compelling digital storytelling of the brand and increase customer engagement
Partner with the Creative team to build creative landing pages for special projects, collabs, big launches etc.
Update curated collection pages and category shops
Analyze the performance of landing pages and share results with cross-functional teams to increase engagement
On-site search optimization
Report on on-site search performance weekly and share trends and findings with cross-functional partners
Optimize results and sorting for top searched terms and null search results
Optimize on-page elements (H1, meta, page titles, etc.) for rankings
Perform testing of new search tools
Report on navigation performance and suggest strategies to help customers with product discovery
Own updates to top nav and sub nav based on user search, purchase trends, and seasonal shifts
Maintain reporting and synthesize insights on navigation click analysis with recommended changes
Own updates to other areas of site content, including:
Header banners, USPs (PDP, footer, cart), size guides
Store pages
Sustainability pages
Seamlessly execute seasonal sales, special projects / collab launches, vintage launches, and seasonal refreshes of the site
Support site merchandising
Collaborate with the Digital Product and Tech teams to develop and test new features and capabilities

What You’ll Need

BA/BS degree required in business, economics, marketing, or a related field
2-4 years of relevant experience
Experience with Ecommerce platforms or CMS platforms
Experience with Salesforce Commerce Cloud is a plus
A strong attention to detail
Entrepreneurial, creative and scrappy mindset
Strong analytical skills and comfort with reporting; ability to turn data into actionable insights
Excellent cross-functional communicator - proven ability to manage timelines and work cross-functionally across creative, tech, and merchandising teams