About Pursuit

Pursuit is a social impact organization building the future of economic mobility in the age of AI.

For over a decade, we’ve transformed lives through immersive training programs that propel adults from low-income backgrounds - often without college degrees - into high-growth tech careers. Our graduates have already generated nearly $1 billion in lifetime wage gains. We’ve also pioneered the Pursuit Bond, an innovative outcomes-based financing model that aligns investor returns with long-term economic mobility, allowing us to scale impact in a financially sustainable way.

Now, as AI reshapes every industry, Pursuit is evolving into an AI-native organization. We’re training AI-native talent, embedding AI into our operations, and building scalable software to extend our impact. From grassroots partnerships to national policy, we’re not just filling jobs - we’re rethinking how economic opportunity works at scale.

About the Role

Our programs have grown through deep community trust, strong partnerships, and operational excellence. We're looking for a Community Development Associate who will take ownership of top-of-funnel lead generation - building and managing relationships with community-based organizations (CBOs), driving paid marketing and referral channels, and obsessing over applicant volume at the very top of the funnel.

While our Director of Growth and Community Development sets the overall strategy, this role owns execution: you're the person out in the community building trust with partners, testing new channels, and constantly looking for ways to bring more eligible prospective Builders into the funnel. We care less about years of experience and more about mindset - someone who is a natural relationship-builder, lives in the numbers, and treats every partner and every lead source as an opportunity to grow Pursuit's reach.

Key Responsibilities

Own Top-of-Funnel Lead Generation

Take ownership of top-of-funnel volume - leads, referrals, and applicant starts - and drive toward targets set by the Director
Track lead source and channel performance closely, and proactively flag underperforming channels or drop-off before they become problems
Maintain dashboards and trackers that give the team a real-time read on top-of-funnel health by channel and partner
Treat top-of-funnel targets as your targets - know the numbers cold and push to hit them

Build & Manage Community Partnerships

Build and maintain relationships with community-based organizations, workforce development providers, city agencies, libraries, and other mission-aligned partners across NYC
Represent Pursuit at community events, workshops, and partner meetings with warmth and credibility
Identify and cultivate new partnerships that expand awareness, trust, and access to Pursuit programs
Manage partnership performance and know which relationships are converting into leads, and which need more attention

Drive Paid Marketing & Referral Channels

Own day-to-day execution of paid marketing and referral campaigns aimed at driving top-of-funnel volume
Test and optimize channels - paid, referral, partner-sourced - based on cost and conversion performance
Coordinate alumni referral efforts and other organic channels to keep leads flowing
Bring a testing mindset: try new channels and messages, watch the numbers, and double down on what works

Use AI & Data to Move Faster

Use AI tools to automate routine partnership and lead-generation tasks (e.g., outreach follow-ups, data cleanup, reporting)
Identify opportunities to streamline repetitive parts of partnership management and lead tracking, and bring ideas to the team
Experiment with new AI-powered tools to get more leads and stronger partnerships out of the same amount of time

About You

Have experience in community outreach, partnerships, marketing, business development, sales, or a related field
Are a natural relationship-builder who earns trust quickly with community partners and organizations
Genuinely want to own a number and feel restless until you've hit it