Associate Director, Advertiser Solutions - South Asia
- Market p25–p75
- ₹3.6L–₹20L
- Opened · 30d
- +0
- Closed · 30d
- −0
- Opened · 7d
- +2,2049% of open
- All other
- 624,259open
About the Role
PubMatic is looking for a strategic and commercially driven Associate Director, Advertiser Solutions to help grow our buyer-side business across South Asia. This role will focus on building and scaling relationships with advertisers, agencies, trading teams, and other demand-side stakeholders, while driving adoption of PubMatic’s advertiser-focused programmatic solutions.
The ideal candidate brings deep expertise in the programmatic advertising ecosystem, strong understanding of buyer and DSP workflows, and a proven ability to win new business, grow strategic accounts, and influence go-to-market priorities. This role requires strong direct brand relationships in addition to agency connectivity, with the ability to engage senior marketing, media, and programmatic decision-makers and translate PubMatic’s capabilities into clear commercial value.
What You’ll Do
Drive business growth
- Own and grow revenue for PubMatic’s Advertiser Solutions business across South Asia.
- Build, manage, and convert a strong pipeline of opportunities across advertisers, agencies, trading desks, and other buy-side partners.
- Identify, prospect, pitch, negotiate, and close new business opportunities.
- Expand PubMatic’s footprint with both existing and new buyers through strategic account planning and targeted growth initiatives.
- Drive adoption of PubMatic’s buyer-side solutions, including private marketplace, preferred, programmatic guaranteed, curated, and Activate-led opportunities.
Build strategic client relationships
- Develop and maintain strong relationships with brands, agency investment teams, trading desks, and programmatic leads across South Asia.
- Strengthen PubMatic’s direct access to brand-side decision-makers across digital, media, and marketing teams.
- Build senior-level relationships with strategic clients and position PubMatic as a consultative partner for premium supply access, efficiency, transparency, and performance.
- Partner closely with agencies and advertisers to uncover growth opportunities and drive long-term adoption.
Lead strategic customer engagement
- Own strategic engagements with key accounts, ensuring high-quality pre-sales support, thoughtful solutioning, and strong post-sale alignment with internal teams.
- Map customer business goals to PubMatic solutions and develop account strategies that drive measurable outcomes.
- Support renewals, account expansion, and deeper buy-side integration through proactive relationship management and opportunity development.
- Provide clear market and customer feedback to improve solution adoption and account growth.
Influence product and market strategy
- Bring actionable customer feedback, market insight, and competitive intelligence into internal product and commercial discussions.
- Help shape go-to-market strategy based on customer needs and evolving buyer dynamics.
- Partner with Product, Marketing, Customer Success, and Solutions teams to refine positioning, strengthen messaging, and improve sales readiness.
- Develop a strong understanding of PubMatic’s marketplace design, supply dynamics, and advertiser value proposition.
Represent PubMatic in market
- Build PubMatic’s visibility and credibility across the South Asia buy-side ecosystem.
- Stay current on industry trends, supply path optimization, privacy and addressability changes, and shifts in advertiser buying behavior.
What Success Looks Like
- Meets or exceeds monthly, quarterly, and annual revenue targets for Advertiser Solutions.
- Builds a strong pipeline and converts strategic opportunities into long-term customer value.
- Expands PubMatic’s direct relationships with both brands and agencies in South Asia.
- Increases adoption of PubMatic’s advertiser-focused solutions across key accounts.
- Contributes meaningful customer and market insight that helps shape strategy and execution.
Who You Are
Must Have
- 9–12+ years of experience in digital advertising, programmatic, AdTech, media sales, agency partnerships, DSP, SSP, or advertiser-facing platform roles.
- Strong understanding of the buyer-side and DSP ecosystem and how advertisers and agencies buy programmatically.