# Senior Media Director at Prophet

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aprophet%3A4748006005 (read 2026-11-05).

## Facts (observed)

- Company: [Prophet](https://alderhq.app/companies/prophet)
- Location text: Atlanta, Georgia, United States, Austin, Texas, United States, Chicago, Illinois, United States, San Francisco, California, United States; Atlanta; Austin; Chicago; New York
- Where it can be done from (inferred): United States (evidence: "Location: Atlanta, Georgia, United States, Austin, Texas, United States, Chicago, Illinois")
- Posted: 2026-10-27 (9 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/prophet/jobs/4748006005

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (SF Bay Area, n 713): p25 $215k, median $256k, p75 $293k
- Licensed UK sponsor: registered as "Prophet plc" (checked 2026-11-03, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers))

## Description (the employer's text)

ABOUT THE ROLE

We are looking for a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a particular focus on financial services. You'll be the senior media strategist on your accounts: starting from each client's business goals, defining what success looks like in commercial terms, and building the audience, channel, and investment strategy to get there.

This is a player-coach role. You'll set direction and lead the team, and you'll also be hands-on: building plans, running the analysis, and presenting the work yourself. The right person thinks like a business advisor first: someone who can explain to a CMO or head of distribution how media is moving the numbers they care about, who uses AI-powered tools to work faster and smarter, and who builds a team that does the same.

YOUR DAY TO DAY

### Client Leadership

- Serve as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholders
- Build long-term relationships with senior clients as a trusted advisor on how media drives their business
- Understand each client's business model, distribution strategy, competitive landscape, and go-to-market priorities, including the regulatory, compliance, and brand-safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brands
### Media Strategy & Planning (hands-on)

- Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocations
- Develop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demand
- Lead audience strategy, segmentation, and journey development across complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers
- Build scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixes
- Use AI-powered tools across the planning workflow to reduce manual work and create more time for strategic thinking
### Measurement & Business Impact

- Define success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growth
- Bring a test-and-learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attribution
- Turn performance data into investment recommendations and help clients understand the tradeoffs behind each decision
### Team Leadership

- Supervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to client business results, and use AI tools effectively
- Work alongside the team on day-to-day deliverables, modeling the quality and rigor you expect
- Help establish best practices and repeatable, AI-enabled processes for planning, measurement, and reporting
### Business Growth

- Spot opportunities to expand our work with existing clients and partner with Client Leadership to pursue them
- Lead the development of proposals and scopes of work, and contribute strategic thinking to new business pitches
- Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work
WHAT YOU BRING

- 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results
- Financial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investors
- Strong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidence

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aprophet%3A4748006005 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.
