# Head of Marketing - Mining at Pronto

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Apronto%3A8891744002 (read 2026-11-11).

## Facts (observed)

- Company: [Pronto](https://alderhq.app/companies/pronto)
- Location text: San Francisco, CA; San Francisco
- Where it can be done from (inferred): United States (evidence: "Location: San Francisco, CA; San Francisco")
- Posted: 2026-11-05 (5 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/pronto/jobs/8891744002

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (SF Bay Area, n 1068): p25 $210k, median $250k, p75 $289k

## Description (the employer's text)

### Who we are

Pronto AI is a global leader in commercializing autonomous vehicle (AV) technology, deploying Autonomous Haulage Systems (AHS) that automate operations in mines, quarries, and construction sites worldwide. While much of the industry remains in R&D, we deliver real, production-ready autonomy that is already operating in the field.

We are on a mission to make mining operations safer, smarter, and more efficient through cutting-edge technology, and we are building toward becoming the world’s first profitable AV technology company.

About the role

Own Pronto's mining go-to-market voice end to end: positioning, brand, website, events, collateral, content, social and press. Turn real deployments into the most credible autonomy story in mining, feed BD with the assets they need, and build the function from scratch. Hands-on operator first; player-coach as the team forms.

### What you’ll do

- Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton-km, utilization, speed of deployment, safety, and OEM independence.
- Brand and website: land the in-flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
- Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre-show pipeline, post-show follow-up. Replace the current fire drills with a repeatable playbook.
- Collateral and demo content: brochures, one-pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
- Channels: run Pronto LinkedIn and other social, blog, press and industry-media relationships, trade-press interviews, thought leadership for the leadership team.
- Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.
### Competencies

- Industrial storytelling: ability to make a technical, safety-critical product credible to mine operators.
- Brand and creative direction: ability to set a visual and verbal system, direct designers and agencies, and ship polished assets fast.
- Event and program execution: ability to run a multi-country show calendar on budget with measurable pipeline output.
- Content and channel operations: ability to keep a steady drumbeat across web, social, press and video with minimal headcount.
- Cross-functional pull: ability to extract stories and proof from engineering, ops and customers, and hold BD/leadership to a message.
- Atoms values (Truth, Passion, Trust) and Atoms management competencies once managing.
### What we’re looking for

- 10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy
- Has built a marketing function (or been the first marketer) at a growth-stage industrial company; comfortable doing the work before delegating.
- Track record across brand, events and content; strong writer; fluent with agencies and in-house design.
- Comfortable with the industry's trade-show circuit and trade press.
- Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth-stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining-focused agencies or trade media.
- Pedigree: early marketing hire at a hardware/autonomy scale-up; mining OEM or major (Rio Tinto, Freeport, BHP) comms/marketing.
### Why join us

- Work on real, production-deployed autonomy.
- Build technology that directly improves safety, efficiency, and productivity.
- Tackle complex challenges in demanding, real-world environments.
- Be part of a fast-moving team with high ownership and impact.
- See your work deployed and making a difference in the field.
- Collaborate closely with experienced engineers and industry operators.
### What else you need to know

This role is based in our San Francisco office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Apronto%3A8891744002 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.