# Lifecycle Marketing Manager at Prezzee

> Australia · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aprezzee%3A4716970006 (read 2026-11-09).

## Facts (observed)

- Company: [Prezzee](https://alderhq.app/companies/prezzee)
- Location text: Sydney; Sydney
- Where it can be done from (inferred): Australia (evidence: "Location: Sydney; Sydney")
- Posted: 2026-09-28 (42 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/prezzee/jobs/4716970006
- Skills listed (inferred): SQL

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Sydney, n 4): p25 AUD 154k, median AUD 161k, p75 AUD 201k

## Description (the employer's text)

### About Prezzee

Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change lives through the power of giving — leveraging borderless payment technology and innovative digital solutions to help people connect and create memorable moments that truly matter.

### About the role

The Lifecycle Marketing Manager will own Prezzee’s lifecycle marketing program across both consumer and business audiences, bringing our Growth & Lifecycle strategy to life through targeted customer journeys, campaigns, messaging, experimentation and ongoing optimisation across priority markets.

Reporting to the Head of Growth & Lifecycle, this role will help shape the broader lifecycle strategy while taking ownership of the journey portfolio, lifecycle roadmap, campaign calendar and optimisation agenda. Working closely with Martech, Growth & Insights, Marketing, Product, Data and Sales, the Lifecycle Marketing Lead will drive improvements across customer activation, repeat purchase, retention and recipient conversion.

### What You’ll Do

- Own and evolve Prezzee’s B2C and B2B lifecycle journeys, covering onboarding, first purchase, recipient conversion, redemption, repeat purchase, cross-sell, win-back, reactivation and B2B reorder.
- Turn business priorities into clear journey plans, audience strategies, customer messaging, channel activity and measurable outcomes.
- Manage the lifecycle campaign roadmap and calendar across always-on journeys, go-to-market campaigns, promotions and peak trading periods.
- Collaborate with Marketing, Sales, Product, Brand, Data, Martech and regional teams to deliver relevant, localised and commercially aligned customer communications.
- Develop audience segmentation, personalisation and contact strategies, including frequency, suppression, re-engagement and sunset rules.
- Lead and support the Marketing Automation Specialist, providing clear priorities, coaching and quality standards.
- Drive the lifecycle testing and optimisation roadmap, using customer behaviour, feedback and performance data to continuously improve results.
- Partner with Growth & Insights to measure performance, capture learnings and identify which journeys and campaigns should be scaled, refined or stopped.
- Work with Martech to define data, audience and trigger requirements, ensuring journeys are accurate, measurable and ready to launch.
- Maintain strong governance and quality standards, ensuring lifecycle activity is accurate, on-brand, well documented and compliant with consent, privacy and regional requirements.
### What we are looking for

- 10+ years of experience across lifecycle, CRM, retention or customer marketing.
- Demonstrated experience owning end-to-end customer journeys across areas such as onboarding, engagement, retention, repeat purchase and win-back.
- Strong hands-on experience with Braze, HubSpot or a similar marketing automation platform, as well as Segment or another Customer Data Platform (CDP).
- Working knowledge of dynamic templating, personalisation scripting and HTML for email, with the ability to review, quality-check and troubleshoot templates and campaign logic.
- Practical SQL skills, enabling you to independently explore campaign and customer data.
- Confidence using dashboards and business intelligence tools to identify opportunities, evaluate performance and inform optimisation decisions.
- Strong knowledge of audience segmentation, personalisation, consent management, campaign governance and quality assurance.
- Experience developing lifecycle programs across B2C and/or B2B customer journeys.
- Experience leading or directing marketers, automation specialists or agency partners.
- Strong stakeholder management skills, with the ability to collaborate effectively across Marketing, Sales, Product, Data, Creative and Technology teams.
### Why Join Prezzee?

You’ll play a key role in shaping the future of digital gifting at a global scale — working with talented people, modern technology, and a culture that genuinely values openness, excellence, and impact.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aprezzee%3A4716970006 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.