# Senior Analyst, Marketing Analytics at Point Digital Finance, Inc.

> United States · Senior · Analytics / Data science · open. Source: https://alderhq.app/jobs/greenhouse%3Apointdigitalfinance%3A8761725002 (read 2026-11-11).

## Facts (observed)

- Company: [Point Digital Finance, Inc.](https://alderhq.app/companies/point-digital-finance-inc)
- Location text: United States; Point HQ (United States)
- Where it can be done from (inferred): United States (evidence: "Location: United States; Point HQ (United States)")
- Posted: 2026-08-28 (74 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://point.com/hiring?gh_jid=8761725002
- Skills listed (inferred): dbt, SQL

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (United States, n 302): p25 $135k, median $165k, p75 $196k

## Description (the employer's text)

### About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S. while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. Select roles may require onsite work at our Palo Alto office one day per week.

### Local or 100% Remote

About the role

We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable.

This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.

This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.

### Your responsibilities

- Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
- Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
- SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
- Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
- Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
- Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.
### About you

- 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
- Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
- Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
- Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
- Comfortable using AI tools as part of your day-to-day workflow.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Apointdigitalfinance%3A8761725002 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.