# Fairchild Media Group: Social Media Director at Penske Media Corp.

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Apmc%3A4744287005 (read 2026-11-10).

## Facts (observed)

- Company: [Penske Media Corp.](https://alderhq.app/companies/penske-media-corp)
- Location text: New York - New York City Office; New York - New York City Office
- Where it can be done from (inferred): United States (evidence: "Location: New York - New York City Office; New York - New York City Office")
- Posted: 2026-10-15 (26 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://www.pmc.com/join-our-team/?gh_jid=4744287005#/jobs/4744287005

## Pay and sponsorship

- Posted pay: $90k–$100k per year (from the description)
- Market band for similar posted roles (New York, n 1242): p25 $158k, median $198k, p75 $240k

## Description (the employer's text)

### Fairchild Media Group: Social Media Director

Fairchild Media Group is seeking a Social Media Director to lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. This includes driving audience growth, developing platform-specific content strategies and overseeing day-to-day operations. The role directs all platforms, including emerging ones, translating FMG’s editorial into compelling platform-native storytelling while partnering with reporters, photo and video editors, art directors, and colleagues across marketing, sales and events teams.

As FMG values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

### KEY RESPONSIBILITIES

- Develop and execute social strategy across all four FMG brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
- Lead daily editorial programming and prioritization, identifying stories and moments with the strongest social potential, and packaging breaking news, fashion, beauty, business, celebrity and cultural coverage for each platform.
- Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers, coordinating cover reveals, features, talent assets, photography and video.
- Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook; work with editors and video teams on social-first concepts, optimize existing editorial video and expand distribution through channels including Connatix.
- Direct social planning and real-time coverage for all Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
- Guide editors and contributors on capturing social-first footage, interviews, and other event content, while identifying real-time opportunities around runway, backstage, front row, celebrity and breaking-news moments.
- Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
- Monitor performance across platforms and translate reach, engagement, follower growth, watch time, referral traffic and content trends into actionable programming, reporting and resource management.
- Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.
- Manage and develop social staff, freelancers and contributors; establish workflows, coverage schedules and publishing standards and train editorial teams on social-first storytelling.
- Evaluate emerging platforms, AI-powered tools and new technologies that can improve ideation, editing, repurposing, optimization and workflow efficiency while maintaining editorial standards.
### QUALIFICATIONS

- At least 7+ years of experience leading social strategy and managing a team. Experienced in social media, digital editorial or audience development, ideally within media, publishing, fashion, beauty or entertainment.
- Strong editorial judgment and deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads, Pinterest, short-form video and platform-native storytelling.
- Demonstrated ability to use analytics and audience insights to inform strategy, content development and performance reporting.
- Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines in a fast-paced editorial environment.
- Strong communication, organization and leadership skills; familiarity with social publishing, analytics, video-editing, creative and AI-powered tools.
A good faith estimate of the salary range is $90k - $100k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

---
Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Apmc%3A4744287005 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.