Director, Product-Led Growth
About Upsun
Upsun is the software factory for human-AI workflows. We give teams one unified platform to create, review, deploy, and run software, with AI agents and humans working in sync. Developers, DevOps engineers, and platform teams use Upsun to build and ship with confidence, without wrestling with infrastructure.
Upsun brings this together through two products: one that shapes the work, and one that runs it.
- Upsun Dispatch™: the AI-first product accelerator. Dispatch governs and simplifies collaboration between AI agents and cross-functional human teams, so work gets shaped, reviewed, and moved to production faster. Ship better code, not just more code.
- Upsun Cloud: the Cloud Application Platform for AI acceleration. Cloud is where that software runs. It helps organizations launch agentic software into production confidently and reliably, with:
- Predictable performance, even at scale
- Secure, compliant environments by default
- Real-time observability and profiling built in
- Cloning, configuration, and provisioning in seconds
- Sandbox environments where AI agents can build and test safely
The name says it all. "Up" means uptime, reliability, and acceleration. "Sun" reflects our follow-the-sun-support, a 24x7, globally distributed support team keeping the lights on while you rest. Our core belief is that software should power brighter solutions and greater innovation.
What's our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work.
Our values:
🌿 We make a positive impact.
✨ We aim for the stars.
💚 We care for each other.
Impact of a Director, Product-Led Growth
As Director, PLG, you’ll lead the strategy, execution, and commercial success of Upsun’s product-led revenue engine. Upsun is expanding its portfolio with Upsun Dispatch, a strategic new offer that joins Upsun Cloud, and this role will turn that expansion into measurable growth.
Reporting directly to the Chief Marketing Officer, you will own the revenue target for product-led experiences, building a scalable engine across developer recruitment, freemium conversion, and customer retention. Working at the intersection of Marketing, Product Management, and Engineering, you will bridge technical platform capabilities with market-driven execution to scale Upsun’s global footprint.
What to expect
Own product-led revenue: Be accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention.
Drive growth goals: Build and execute PLG programs to achieve clear top-line ARR milestones and hit aggressive user acquisition targets with specific focus in Europe and North America.
Connect growth and product: Partner closely with the Head of Growth (Marketing), Head of User Acquisition and Conversion (Marketing) and Upsun Dispatch Product Managers (Product/Engineering) to translate product strategy into measurable customer and business outcomes.
Optimize the funnel: Define in-product monetization levers, optimize self-service funnels, and partner with Sales to refine Product-Led Sales (PLS) handoffs for enterprise accounts.
Build tight feedback loops: Analyze intent data, user behavior, and churn metrics to continuously iterate on user onboarding, NPS, and lifetime value.
What you bring
PLG and growth leadership: A track record as a Senior Product Manager or Director with growth and commercial revenue responsibilities at a developer-focused, SaaS, or cloud platform company driven primarily by a PLG model.
Strategic judgment: Ability to turn complex developer platform capabilities into intuitive self-service user experiences that drive clear, measurable business value.
Cross-functional execution: A record of leading cross-functional growth initiatives across Marketing, Product Management, and Engineering.
Data-driven approach: Hands-on depth in growth analytics, conversion funnels, freemium-to-paid activation, and retention.