# SEO/GEO Strategist at Padilla

> United States · Unspecified · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Apadilla%3A5261467007 (read 2026-11-13).

## Facts (observed)

- Company: [Padilla](https://alderhq.app/companies/padilla)
- Location text: Boston, Massachusetts, United States; Boston; Richmond
- Where it can be done from (inferred): United States (evidence: "Location: Boston, Massachusetts, United States; Boston; Richmond")
- Posted: 2026-10-08 (36 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/padilla/jobs/5261467007
- Skills listed (inferred): LLMs

## Pay and sponsorship

- Posted pay: $75k–$100k per year (from the listing's pay field)
- Market band for similar posted roles (Boston, n 884): p25 $58k, median $90k, p75 $138k

## Description (the employer's text)

Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best.

Padilla is seeking a SEO/GEO Strategist to join its Channels team and support the continued growth of our Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) capabilities.

This role will work across a growing portfolio of client engagements, supporting and managing work spanning SEO, GEO, content optimization, research, measurement and reporting. The Senior SEO/GEO Strategist will be responsible for turning search and AI visibility data into meaningful insights and actionable recommendations that help clients improve how they are discovered across traditional and AI-powered search experiences.

This is a hands-on strategist role. The ideal candidate can independently execute core SEO and GEO workstreams, manage deadlines across multiple accounts, develop client-ready deliverables and confidently communicate findings and recommendations to internal teams and clients. The role will work closely with senior Channels leadership on overall strategy, methodology and complex client needs.

### Key Responsibilities

### Generative Engine Optimization (GEO)

- Develop and maintain GEO prompt banks based on audience personas, business priorities, search behavior, client objectives and competitive opportunities.
- Conduct GEO audits evaluating brand visibility, citations, competitive presence, messaging, sentiment and other key indicators across AI search platforms.
- Set up, manage and monitor client programs within GEO platforms such as AthenaHQ.
- Analyze prompt-level data to identify meaningful trends, citation patterns, competitive gaps and opportunities to improve brand visibility.
- Conduct recurring GEO scans and monitoring to understand how client and competitor visibility changes over time.
- Research the third-party sources, publishers and websites influencing AI-generated responses and identify opportunities to strengthen client authority.
- Translate GEO findings into clear insights, strategic recommendations and client-ready presentations.
- Develop recommendations for improving owned content, third-party authority, citations, messaging consistency and overall AI search visibility.
- Contribute to GEO strategic playbooks and activation plans that translate audit findings into prioritized actions.
- Support ongoing GEO programs through recurring measurement, optimization recommendations and identification of new opportunities.
- Stay current on changes to GenAI search platforms, GEO tools and emerging industry best practices.
### Search Engine Optimization (SEO)

- Conduct keyword research to understand audience search behavior, competitive opportunities and areas for organic growth.
- Analyze keyword rankings, organic search traffic, landing-page performance and other SEO metrics to identify trends and opportunities.
- Conduct SEO audits and assessments spanning content, competitive performance, website structure and other search visibility factors.
- Identify high-value pages for optimization and recommend updates that improve search performance while protecting existing keyword rankings and search equity.
- Identify content gaps and opportunities for new search-focused content.
- Develop SEO content recommendations and briefs informed by keyword research, competitive analysis and audience intent.
- Review and optimize website content using SEO best practices.
- Monitor performance following optimizations and use results to inform future recommendations.
- Support website migrations and other major website initiatives through pre- and post-launch SEO analysis and recommendations.
- Serve as an SEO resource to account teams responding to client questions related to websites, organic search and content performance.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Apadilla%3A5261467007 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.