Anticipated State Date: January 2027

ABOUT ORCHESTRA

Orchestra is a full-service marketing-communications firm that offers clients across sectors unparalleled strategy, storytelling, and data science expertise. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role is ideal for a cross-industry leader who thrives at the intersection of earned, owned, and paid — and who builds innovative, first-to-market programs that generate headlines, shape conversation, and deliver omnichannel impact.

We are looking for a modern influence architect: someone who understands how to translate brand ambition into culturally resonant storytelling, scalable creator ecosystems, and fully integrated campaigns that connect social, PR, experiential, partnerships, and performance marketing into one cohesive narrative.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Vice President, Influencer Marketing, you will …

Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting
Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI
Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel

Essential skills

8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results