# Marketing Manager - International B2B at OpenTable

> Australia · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aopentable%3A8874481002 (read 2026-11-05).

## Facts (observed)

- Company: [OpenTable](https://alderhq.app/companies/opentable)
- Location text: Melbourne, Australia; London Office
- Where it can be done from (inferred): Australia (evidence: "Location: Melbourne, Australia; London Office")
- Posted: 2026-10-07 (29 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/opentable/jobs/8874481002
- Skills listed (inferred): CSS

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Melbourne, n 9): p25 $40k, median $40k, p75 $60k
- H-1B filings at this company for similar roles, FY26: 1 ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance))

## Description (the employer's text)

Team: International Growth - International B2B

Location: Melbourne - Australia (hybrid work model - 2 days a week in the office)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

### About the Job

We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our Melbourne office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.

### Responsibilities

- Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
- Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.
- Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
- Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.
- Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.
- Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
- Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.
### Minimum Qualifications

- 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
- Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
- Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.
- Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
- Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
- Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
- Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
- Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.
### Preferred Qualifications

- Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.
- Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aopentable%3A8874481002 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.