About OpenTable

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

We are looking for a highly organised, driven, and passionate Senior Marketing Specialist, for APAC.

The ideal candidate will be a strong project manager and excellent communicator, solid experience in event management, reliably partnering with creatives, B2C and B2B channel marketing, product marketing, as well as functional collaborators. Your role will be to define, and project lead the entire life cycle of marketing campaigns in various markets, with the focus on Australia, and support other Asia markets. Your work will reflect your passion and interest in dining and restaurant culture!

You are quick-acting, diligent to details, independent, but also able to work through stakeholder requirements with a positive and flexible demeanour. Being organised, ability to handle feedback and ‘make-it-work’ mentality are critical factors to succeed in this role.

Responsibilities

Event management: Plan and coordinate diner and restaurant events, ensuring seamless execution and alignment with marketing objectives.
Go-to-market plans: Develop and execute GTM strategies for new opportunity areas, ensuring seamless alignment with overall business objectives and brand positioning.
Cross-team collaboration: Work closely with local and international teams across product, performance, content, and engagement to enhance overall marketing performance.
Restaurant support: Partner with local sales and account management to provide marketing solutions for restaurant partners.
Campaign management: Own the campaign briefing process, setting clear timelines, requirements and expectations for all marketing activities. From briefing and content ideation to distribution, communications, and performance reporting to drive brand awareness, diner acquisition, and reservations (B2C), while also supporting lead generation and restaurant retention (B2B) across APAC.
Content creation: Develop compelling copy for web, blog, email, social media, and paid marketing channels in an engaging and relevant tone.
Digital and social strategy: Craft engaging social media plans, and collaborate with influencers and third parties to amplify campaigns.
Brand partnerships: Support the team across third party brand partnerships, including identifying new opportunities, nurturing existing relationships, stakeholder management, and campaign reporting.
Analytics and optimisation: Track key metrics, analyse campaign performance, and refine strategies based on insights and industry best practices.
Market Insights: Stay informed on competitor activity, market trends, and seasonal events, making recommendations and adapting marketing plans to incorporate best practices and key learnings for future campaigns.
Agency & Vendor Coordination: Manage external agencies for PR and campaign execution as needed.

Minimum Qualifications

5+ years of marketing experience in Australia, experience in Asia markets is a plus
Strong writing and verbal communication skills (English fluency required; additional Asian language skill is a plus).
Exceptional project management skills, with the ability to manage multiple inputs and maintain clear documentation.
Experience executing campaign testing and making data-driven strategic decisions.
Strong analytical skills and ability to use data to inform marketing decisions.
Excellent communication, presentation, and interpersonal skills.