ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

For this role, candidates must be based in Texas, Mississippi, or Georgia.

About the Role

The Senior Community Marketing Manager will own the Community Marketing strategy for their region—connecting the onX Fish brand to anglers where they live, fish, and engage — while measurably contributing to regional business goals.

This is a strategic, hands-on Lead role. This person will own the regional Community Marketing strategy and key results, and partner with Paid and Growth on shared outcomes such as vertical starts and conversions where creator, community, and paid efforts work together. They will develop a Regional Community Expert while staying close to the field and the communities they serve.

The right person understands how Community Marketing fits within the broader marketing mix and can determine where local programs can most effectively contribute to awareness, acquisition, engagement, and retention. They will make thoughtful decisions about where to invest, experiment, scale, or stay focused elsewhere—using customer insight, performance data, and business priorities to guide those choices.

They will also serve as a critical connection between regional fishing communities and the broader onX Fish organization—bringing firsthand customer insight, emerging opportunities, and authentic regional stories into Marketing and Product while keeping local efforts connected to the broader brand strategy. This role reports to the Head of Marketing for Fish.

WHAT YOU'LL DO

Essential Job Duties & Functions

Shape the Regional Community Marketing Strategy

Develop and own the annual Community Marketing strategy and quarterly plans for your region, aligned to broader Fish, Marketing, and business priorities.
Determine the right mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven programs based on regional needs and opportunities.
Identify growth opportunities and make informed tradeoffs about where to invest, experiment, scale, or stay focused elsewhere using customer insight, expected business impact, available resources, and measurable outcomes.
Partner closely with Paid and Growth to connect community, creator, and content efforts to shared acquisition and conversion goals, using performance insights to improve the work together.
Build frameworks and playbooks that allow successful approaches to scale while maintaining authenticity within local fishing communities.

Build Community & Regional Impact

Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners who deepen onX Fish's connection to the community.
Maintain a meaningful presence in the field to strengthen customer understanding, identify emerging opportunities, and ensure regional strategy reflects the communities we serve.