Consumer PR - Business Director

Department: Consumer PR & Influence

Location: London

Contract Type: Fixed-Term 12-Months

Full Time/Part time: Full Time

Reporting into: Managing Partner

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.

Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for eight years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.

The Role:

As Business Director you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world’s most iconic FMCG brands.

The role sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery, ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets.

This pivotal role places you at the heart of our operations for large FMCG portfolio, one of the world's most iconic and dynamic brands.

Your remit will span from the initial spark of ideation – identifying trends and innovative opportunities that drive cultural relevance – through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives. You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Key Responsibilities:

Client leadership & stakeholder management

Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships
Provide strategic counsel across brand, reputation, partnerships and cultural activation
Lead complex, multi-market stakeholder management across global, regional and local teams
Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business

Global & European strategy development

Lead the creation of global and European communications toolkits, frameworks and playbooks that balance global brand consistency with local market nuance
Embed earned-first thinking into all toolkits
Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market management & intelligence

Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets
Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities
Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global events & partnerships

Lead the communications strategy and delivery for global brand moments and events, ensuring alignment across markets
Play a central role in developing and activating brand partnerships, embedding them seamlessly into toolkits and campaign narratives
Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team leadership & integration

Directly manage a London-based team, working alongside creative and strategy leadership
Foster a collaborative, high-performance team culture grounded in integration and shared ownership