About On Board Experiential (OBE)

OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands — including Nike, the NFL, JPMorganChase, Meta, Sephora, Starbucks, and Converse — to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, we activate globally. OBE is also a founding member of The ADD Collective, extending our reach and resources while staying true to our core capabilities.

We've been recognized by Event Marketer as one of the best places to work in events — and we couldn't agree more.

The most important part of our business is our people. They are hardworking, imaginative, and make genuinely remarkable things happen. But behind every great activation is a human who deserves rest, connection, and a life outside of work. That's why we invest in recovery days, company offsites, happy hours, and the kind of friendly-but-competitive fitness challenges that bond teams for life.

We show up for each other — in open conversations that heal, inspire, and bring us closer. We want to hear about your lived experiences, your unconventional ideas, and the perspectives only you can bring. Being unapologetically yourself isn't just welcome here. It's part of the job.

SUMMARY OF POSITION

The Senior Creative Strategist is a critical member of the Creative team, driving the insight-based foundation of all our Creative work and demonstrating our success in meeting client objectives. The Senior Creative Strategist is an expert in developing cut-through insights from targeted research and deftly navigates client conversations to the heart of each brief. They love to dig into the details of diverse brands, audiences, and industries to uncover nuggets of insight that are both surprising and simple.

The Senior Creative Strategist heroes experience-led thinking as they guide strategy development through upstream parts of the Creative process, then serve as the anchor to that strategy throughout execution. They take a channel-agnostic approach to solving client challenges while understanding the unique value experiential marketing offers as part of the client’s marketing mix. They excel at guiding a project through periods of ambiguity by using smart strategic planning, including leaning on various research methods, collaborative exercises, and other tools to find the right path forward. As a natural storyteller, the Sr. Creative Strategist uses a variety of techniques and formats to spark creativity, ideate, curate, and deliver compelling strategies and ideas. They know when to pull in various resources to craft holistic concepts and have great intuition on how to approach each deliverable, interweaving expertise from cross-functional contributors when and where they’re needed.

ESSENTIAL JOB FUNCTIONS

BRIEF CREATION & DISSECTION

Review client briefs and participate in client briefing conversations / kick-offs to clarify the ask, determine the underlying objectives, and define success for both the clients and OBE.
Identify opportunities for unconventional, elevated and results-driving work.
Collaborate with Account team to determine initial approach.

RESEARCH & INSIGHTS

Create targeted research plans to inform project strategy that include a variety of resources and techniques to gather relevant data, including primary research (e.g., focus groups, surveys, interviews) and secondary research (e.g., search engine articles, databases, industry sites, etc.)
Develop powerful insights from research that inform and fuel creative brainstorms.

CONCEPT DEVELOPMENT (Project & Pitch)

Develop measurable objectives and Key Performance Indicators to help ground and guide overall concept and proposal development.
Identify key insights for creative concepting and brainstorms.
Lead internal brainstorms and idea rakes, independently and/or in partnership with Senior Creative team members (Director-level and above).