# Senior Product Manager, Salesforce at Natera

> United States · Senior · Product · open. Source: https://alderhq.app/jobs/greenhouse%3Anatera%3A6123519004 (read 2026-11-07).

## Facts (observed)

- Company: [Natera](https://alderhq.app/companies/natera)
- Location text: Austin, TX; US - TX - Austin
- Where it can be done from (inferred): United States (evidence: "Location: Austin, TX; US - TX - Austin")
- Posted: 2026-07-24 (105 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/natera/jobs/6123519004

## Pay and sponsorship

- Posted pay: $125k–$156k per year (from the listing's pay field)
- Market band for similar posted roles (Austin, n 4): p25 $153k, median $164k, p75 $174k
- H-1B filings at this company for similar roles, FY26: 6, median offered wage $168k ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance))

## Description (the employer's text)

### POSITION SUMMARY

We are seeking a strategic Senior Salesforce Product Manager to drive the product vision, roadmap, and execution of our Salesforce platform initiatives while championing user-centric design and data-driven decision making. This role combines deep product management expertise with Salesforce platform knowledge, business analysis, and stakeholder management responsibilities. The ideal candidate will serve as both a product strategist and execution leader, ensuring our Salesforce solutions deliver maximum business value while driving user adoption and satisfaction across the organization.

### PRIMARY RESPONSIBILITIES

### Product Strategy & Roadmap Management (35%)

- Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives

- Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas

- Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements

- Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis

- Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction

- Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders

- Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment priorities

### Requirements Management & Business Analysis (25%)

- Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users

- Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria

- Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value

- Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features

- Create and maintain detailed product specifications, wireframes, and process flow documentation

- Facilitate requirements validation sessions and user acceptance testing coordination

- Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycle

### Stakeholder Management & Communication (20%)

- Serve as primary product liaison between business units, technical teams, and executive leadership

- Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes

- Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments

- Facilitate cross-functional collaboration between development, QA, operations, and business teams

- Lead product steering committee meetings and strategic planning sessions

- Build strong relationships with key business champions and power users to drive product advocacy

- Coordinate with external vendors and third-party solution providers for integrated product offerings

### User Experience & Adoption (10%)

- Champion user-centric design principles and advocate for optimal user experience across all product touchpoints

- Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions

- Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints

- Design and implement user adoption strategies including training programs, change management, and support documentation

- Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities

- Lead user feedback collection initiatives and product advisory board sessions

- Develop user personas and journey mapping to guide product development priorities

### Product Delivery & Performance (10%)

- Work closely with development teams using agile methodologies to ensure timely and quality product delivery

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Anatera%3A6123519004 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.