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About the Role

As a Senior Strategist, you’ll turn brand truths into social-first ideas across the GCC and wider MENA region, owning strategic thinking from brand platforms to always-on content ecosystems, creator partnerships, and regional moment marketing. We are looking for someone who is passionate about seeking new opportunities to create impactful work.

Responsibilities

Build and evolve brand platforms, defining brand positioning, purpose, audience segments, tone of voice, and brand architecture.

Conduct comprehensive research using category and competitor audits, cultural analysis, social listening, and audience insights.

Translate overarching brand strategy into actionable platform behaviours and creative guidance that inspire breakthrough work.

Shape authentic brand narratives tailored to cultural, religious, and market nuances across the GCC and broader MENA landscape.

Define platform-native social strategies across Instagram, TikTok, Snapchat, X, YouTube, and LinkedIn, aligning always-on, campaign, and community content.

Design creator and influencer partnership frameworks, establishing talent selection criteria, collaboration models, and measurement metrics.

Collaborate with data and media teams to establish KPIs, measurement frameworks, and performance-led optimization recommendations.

Turn campaign concepts into robust content ecosystems (hero, hub, and help formats), paid amplification plans, and regional moment-marketing calendars (e.g., Ramadan, Eid, National Days, White Friday).

Write sharp, inspiring creative briefs and partner directly with creative and production teams from concept through execution.

Lead strategic pitches and present directly to senior client stakeholders across Arabic and English-speaking markets.

Mentor and develop junior strategists, fostering best practices in insight gathering and brief writing.

About You

The essentials

Full professional fluency in both Arabic and English (written and spoken) is essential.

5–8 years of strategic experience within a creative, digital, or social agency, including at least 3 years focused on social-first and content strategy.

Deep, current knowledge of the Middle East social landscape, creator ecosystems, platform behaviors, and cultural calendar moments.

Proven track record building brand platforms, social strategies, and content ecosystems backed by tangible business results.

Strong hands-on research and social listening capabilities using tools such as Brandwatch, Talkwalker, Sprinklr, Meltwater, or native analytics platforms.

Exceptional written and verbal communication skills, with proven ability to craft compelling briefs, strategy decks, and senior client presentations.

High confidence leading pitch strategies and presenting to executive-level clients.

Not a must, but a plus

Bachelor's degree in Marketing, Communications, Business, or a related field.

Working knowledge or practical exposure to paid social/performance marketing, social commerce, or CRM ecosystems.

Hands-on familiarity with AI-assisted research, audience analysis, and content planning tools.

#LI-FP1

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.