Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy Team

As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow Liftoff customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights.

Responsibilities

Serve as an internal point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
Be an expert in our platform and work closely with the revenue team to formulate campaign optimization strategies to meet customers' needs
Assist sales teams in onboarding new customers, including ensuring all pre-launch requirements are met.
Work across both existing and new business customers to ensure overall account success regardless of lifecycle stage.
Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
Play an active role in various cross-functional projects including experimentation and product releases.
Be proactive with knowledge sharing - provide regular updates in internal team meetings
Comfortably operate across the company matrix and lead communication with technical and non-technical teams
Identify & analyze performance trends and potential issues
Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team
Identify, triage and escalate issues to management and internal teams
Critically assess team processes, develop best practices, and drive improvements
Help with training and mentorship of new and junior team members
Design, run and report on A/B tests aimed at improving campaign performance.
Create dashboards & data visualizations to enable quick troubleshooting and enable deeper performance investigations.

Requirements

2-4 years campaign optimization, BI, or analytical experience
The ability to draw insights from data
Strong organizational skills
A proactive and outcome-driven approach
The ability to communicate clearly and concisely with technical and non-technical teams
A strategic mindset
A passion for product and process improvement

Travel Expectations

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

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Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.