# VP of Marketing at LettrLabs

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Alettrlabs%3A4290058009 (read 2026-11-13).

## Facts (observed)

- Company: [LettrLabs](https://alderhq.app/companies/lettrlabs)
- Location text: US, Los Angeles or San Francisco; LA HQ
- Where it can be done from (inferred): United States (evidence: "Location: US, Los Angeles or San Francisco; LA HQ")
- Posted: 2026-06-23 (143 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/lettrlabs/jobs/4290058009

## Pay and sponsorship

- Posted pay: $260k–$300k per year (from the listing's pay field)
- Market band for similar posted roles (Los Angeles, n 305): p25 $165k, median $200k, p75 $238k

## Description (the employer's text)

Location: Los Angeles, CA (In-Office) \| Full-time

or San Francisco, CA (Remote) \| Full-time

### About the job

### The Role

LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers.

LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it.

You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA.

### Why Join Us

- You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one.
- AI augmented direct mail is surging as purely digital CACs climb.
- You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.
### What You Will Own

- Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
- Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
- Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.
- Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.
- Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.
- Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.
- Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.
- Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.
- Lead go-to-market execution for new product launches, integrations, and vertical expansions.
### What Success Looks Like

- Marketing sourced leads grow by 50% or more in the next 2 quarters.
- CAC, ROAS, and payback period are tracked, improving, and visible to leadership - you built the attribution to prove it.
- The ABM motion for enterprise home services accounts is defined, running, and generating pipeline.
- A team that operates with clear direction, non-overlapping focus areas.
### What You Bring

- 8-10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies.
- Proven, measurable track record of building pipeline and driving revenue impact - you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.
- Experience with both self-service/PLG and sales-led enterprise motions - you understand how to run different growth plays in parallel.
- Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Alettrlabs%3A4290058009 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.