# Senior Product Marketing Manager, Go-to-Market Excellence at Klaviyo > United States · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aklaviyo%3A8038889003 (read 2026-11-14). ## Facts (observed) - Company: [Klaviyo](https://alderhq.app/companies/klaviyo) - Location text: San Francisco, CA; Boston - Where it can be done from (inferred): United States (evidence: "Location: San Francisco, CA; Boston") - Posted: 2026-10-20 (25 days ago) - First seen by alder: 2026-11-03 · last verified: 2026-11-13 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://www.klaviyo.com/careers/jobs/8038889003?gh_jid=8038889003 ## Pay and sponsorship - Posted pay: $116k–$174k per year (from the listing's pay field) - Market band for similar posted roles (SF Bay Area, n 1694): p25 $137k, median $170k, p75 $201k - Licensed UK sponsor: registered as "Klaviyo Ltd" (checked 2026-11-09, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers)) ## Description (the employer's text) At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. ### About the team and role We’re looking for a Senior Product Marketing Manager to own Go-to-Market Excellence: the programs, plays, and enablement that turn Klaviyo’s product innovation into pipeline, adoption, and revenue. You’ll make it easier for our sellers, Customer Success Managers, and partners to tell the Klaviyo story, win deals, and help customers get more value from our expanding platform. You’ll be the connective tissue between Product Marketing and the field. You’ll partner with Sales, Customer Success, Enablement, Partnerships, GTM Ops, and fellow PMMs to build scalable sales plays, drive product adoption across the CSM organization, and shape a clear enablement strategy that reaches our direct teams and extends to agency and technology partners. You’ll bring field and customer insight back to Product and PMM so the next launch is sharper than the last. If you’re energized by making sellers and CSMs more effective, thrive in a fast-paced, high-growth environment, and want to build the operating model for how Klaviyo goes to market, this role is built for you. ### How you'll make a difference - Seller Experience: Own the end-to-end experience for sellers: what they need, when they need it, and how they find it. Make our messaging, assets, and product knowledge easy to access and use, and simplify the path from product launch to the field. - Sales Plays & Programs: Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, with Sales, Marketing, and PMM leadership. - CSM Product Adoption: Partner with Customer Success to turn product capabilities into repeatable adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases. - Enablement Strategy: Define the strategy and cadence for product and messaging enablement across Sales, CS, and Support, working with Enablement to deliver training, certification, and ongoing learning that sticks. - Partner Extension: Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners so they can sell and implement Klaviyo with confidence. - Launch-to-Field Translation: Work with Platform and product PMMs to turn launches and roadmap into field-ready narratives, assets, and readiness, and make sure the field is prepared before go-live. - Field Insight & Roadmap Influence: Gather win/loss, call, and deal insight; spot patterns in what the field and customers need; and bring them to PMM and Product to shape messaging and priorities. - Measurement: Define and track success metrics for plays, programs, and enablement, such as win rate, pipeline influence, content usage, adoption, and attach. Use results to iterate. - Performs other related duties as assigned to support the overall objectives of the Klaviyo PMM organization and GTM teams. ### Who you are - 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles. - Proven track record of building sales plays, programs, and enablement that measurably improved field performance. - Experience working directly with sales and customer success teams, and credibility with sellers and CSMs. - Experience building enablement for, or marketing through, channel or ecosystem partners is a plus. - Marketing technology and/or e-commerce experience is a plus. - Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aklaviyo%3A8038889003 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.