# Manager, Digital Marketing at Pearl

> India · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Ajustanswer%3A8928884002 (read 2026-11-10).

## Facts (observed)

- Company: [Pearl](https://alderhq.app/companies/pearl)
- Location text: India; India
- Where it can be done from (inferred): India (evidence: "Location lists "india"")
- Posted: 2026-11-05 (5 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/justanswer/jobs/8928884002
- Skills listed (inferred): SQL, LLMs

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (India, n 14): p25 ₹11L, median ₹24.3L, p75 ₹52.5L

## Description (the employer's text)

### About Us

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

### Our Values

- Data driven: Start with truth, measure what matters.
- Courageous: Bias to action; run toward hard problems.
- Innovative: Seek novel, elegant solutions.
- Lean: Do more with less. Build, ship, learn fast.
- Humble: Strong opinions, lightly held.
### About the Role

At Pearl, we're redefining customer acquisition by combining the power of performance marketing with emerging AI-driven advertising technologies. We're looking for a Manager, Digital Marketing who is passionate about innovation, thrives on experimentation, and is excited to shape the future of digital advertising.

In this hands-on individual contributor role, you'll spearhead the development and growth of ChatGPT Ads as an emerging customer acquisition channel, while driving strategic initiatives across Google Ads and Microsoft Ads. You'll bring together your PPC expertise, analytical thinking, and AI-powered automation to uncover new growth opportunities, optimize campaign investments, and deliver measurable business impact.

You'll have the opportunity to pioneer new advertising strategies, experiment with evolving AI technologies, and influence how we acquire customers in an increasingly AI-driven world. Collaborating closely with Marketing, Analytics, and Engineering teams, you'll turn innovative ideas into scalable, data-driven acquisition strategies that drive business growth.

### What You’ll Do

- Own and Scale ChatGPT Ads: Own the ChatGPT Ads channel end to end, including campaign structure, budgets, bidding, and growth targets.
- Build with AI: Build agents to create and optimize ads, and use internal AI tools to create new landing pages and funnel experiences to test.
- Run Structured Tests: Run structured tests on bidding, context hints, ad formats, and landing pages.
- Understand Conversational Advertising: Understand how advertising in a conversational environment differs from traditional keyword-based platforms such as Google and Microsoft, particularly around user intent, conversation context, relevance, and decision-making moments.
- Make Data-Driven Investment Decisions: Use data to determine which campaigns, verticals, messages, and intents warrant additional investment.
- Embrace Experimentation: Be highly analytical and comfortable operating in a rapidly evolving advertising platform where best practices are still being developed, proactively testing hypotheses rather than relying solely on established playbooks.
- Lead Strategic Projects on Google Ads and Microsoft Ads: Take charge of assigned strategic projects focused on optimization and growth across Google Ads and Microsoft Ads.
- Drive Audience and Keyword Research: Conduct thorough audience and keyword research and analysis to identify opportunities to optimize SEM campaigns, using audience/keyword research tools, search query data, and competitive research.
- Manage Budgets with Smart Bidding: Use smart bidding strategies to manage the SEM/PPC budget effectively, track spend, and make sure it aligns with objectives and delivers the right ROAS.
- Analyze Campaign Performance: Use Google Ads, Excel, SQL, Power BI, Google Analytics, and similar tools to analyze key metrics, including conversions, revenue, margin, and ROAS.
### What We’re Looking For

- Relevant Experience: 6–10 years of work experience in digital marketing.
- Paid Media Expertise: Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads.
- AI & LLM Skills: Hands-on use of LLMs (ChatGPT, Claude, Gemini, or similar) in day-to-day PPC work, including prompting, building custom agents, and automating tasks such as ad copy, keyword research, and performance analysis.
- Advanced Excel: Advanced proficiency in Excel, including VLOOKUP and Pivot Tables.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Ajustanswer%3A8928884002 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.