# Business Development Executive at CGS Immersive

> Canada · Unspecified · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aimmersive%3A5371201008 (read 2026-11-06).

## Facts (observed)

- Company: [CGS Immersive](https://alderhq.app/companies/cgs-immersive)
- Location text: Canada / USA
- Where it can be done from (inferred): Canada (evidence: "Location: Canada / USA")
- Posted: 2026-07-27 (102 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/immersive/jobs/5371201008

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (United States, n 21705): p25 $56k, median $90k, p75 $155k

## Description (the employer's text)

Innovation Starts With You.

### Business Development Executive

Full time - Permanent Position / Remote

### Job Role

As a Business Development Executive you will identify target accounts, engage senior stakeholders, uncover business problems, and create credible sales opportunities across a broad portfolio that includes custom learning solutions, AI-powered roleplay, immersive AR/VR training, training delivery services, and learning-transformation consulting.

The ideal candidate will prospect independently, develop account-entry strategies, conduct effective cold calls, build multichannel outreach sequences, and convert initial conversations into well-qualified discovery meetings.

### Responsibilities

- Conduct high-quality outbound prospecting through cold calls, email, LinkedIn, events, referrals, and coordinated multichannel sequences.
- Create personalized outreach that connects CGS capabilities to a prospect’s business priorities rather than relying on generic product messaging.
- Build and continuously optimize Outreach sequences by industry, persona, use case, and level of buying intent.
- Convert cold conversations into credible discovery meetings by establishing relevance quickly and asking commercially meaningful questions.
- Follow up consistently and professionally while recognizing when an opportunity should be advanced, nurtured, recycled, or disqualified.
- Maintain a healthy balance of high-value strategic accounts and shorter-cycle opportunities.
- Conduct initial discovery conversations to understand the prospect’s business environment, performance challenges, current approach, stakeholders, urgency, and decision process.
- Translate early conversations into clear opportunity hypotheses for the Account Executive and solution team.
- Qualify opportunities using a structured methodology such as MEDDPICC or an equivalent enterprise-sales framework.
- Identify the business problem, measurable impact, compelling event, potential champion, decision criteria, decision process, competition, and next step.
- Distinguish genuine buying interest from research activity, curiosity, or low-probability engagement.
- Create complete, accurate handoffs to Account Executives, including stakeholder context, discovery findings, commercial potential, risks, and agreed next actions.
### Qualifications

- Demonstrated success in B2B business development, sales development, enterprise prospecting, or a comparable revenue-generating role.
- A proven record of generating pipeline through self-sourced outbound activity.
- Strong cold-calling ability, including experience reaching managers, directors, vice presidents, and executive-level stakeholders.
- Experience building and managing multichannel prospecting sequences.
- Ability to sell or position both straightforward services and complex, consultative solutions.
- Experience working with a modern sales technology stack, including CRM, sales engagement, prospecting, and collaboration platforms.
- Strong written and verbal communication skills.
- Ability to conduct structured early-stage discovery and identify commercially relevant business problems.
- Strong account-research, stakeholder-mapping, and organizational skills.
- Evidence of resilience, personal accountability, coachability, and consistent execution.
- Sound judgment regarding when to pursue, nurture, reposition, or disqualify an account.
### Nice to have Qualifications

- Experience using Salesforce and Outreach.
- Experience using ZoomInfo, LinkedIn Sales Navigator, intent data, or similar account-intelligence tools.
- Experience with Microsoft Teams, Excel, PowerPoint, Word, and Outlook.
- Experience selling enterprise learning, SaaS, professional services, technology, consulting, AI, HR technology, or transformation solutions.
- Familiarity with Learning and Development, talent development, sales enablement, workforce transformation, customer experience, operations, or safety training.
- Experience prospecting into large enterprise accounts with multiple stakeholders and extended decision cycles.
- Familiarity with MEDDPICC, Challenger, Command of the Message, Sandler, or another structured sales methodology.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aimmersive%3A5371201008 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.