Associate Director, Production Technology

The head of Fulfillment Technology & Support is responsible for the strategic direction, operational performance, reliability, and continuous improvement of the technology ecosystem supporting HelloFresh’s North American fulfillment network. This role bridges operations, engineering, IT, automation, and digital transformation to ensure fulfillment systems enable safe, reliable, efficient, and scalable operations.

The leader oversees the performance and integration of Warehouse Management Systems (WMS), Warehouse Execution Systems (WES), Warehouse Control Systems (WCS), material handling equipment, robotics, and supporting supply chain technologies. The position ensures that technology investments translate into measurable improvements in throughput, productivity, order accuracy, service levels, labor efficiency, and cost to serve.

Working in close partnership with Operations, Engineering, Product, IT, and external technology providers, the Head of Fulfillment Technology & Support establishes a proactive support model, drives technology standardization, and develops a scalable roadmap that supports HelloFresh’s continued growth, operational resilience, and customer experience objectives.

This role will require up to 50% travel

Key Responsibilities

You Will…

Develop and execute a multi-year fulfillment technology strategy that supports HelloFresh’s North American supply chain, growth objectives, and operational excellence.
Establish an integrated technology roadmap spanning WMS, WES, WCS, robotics, automation, controls, system integrations, and operational support capabilities.
Optimize end-to-end fulfillment execution by improving coordination between enterprise applications, warehouse systems, automation platforms, and material handling equipment.
Partner with Operations, Automation, Engineering, and IT to deploy and optimize scalable automation solutions that improve throughput, flexibility, labor efficiency, and asset utilization.
Establish a standardized, proactive technology support model focused on system availability, predictive monitoring, rapid incident resolution, and long-term reliability.
Drive measurable operational improvements through performance analytics, root-cause elimination, process optimization, and technology-enabled continuous improvement.
Lead technology delivery for new fulfillment center launches, system implementations, automation deployments, and network transformation programs, ensuring technical readiness and operational adoption.
Build and develop a high-performing fulfillment technology organization while strengthening cross-functional partnerships, standardizing best practices, and delivering reliable, scalable solutions that protect customer commitments, product freshness, inventory traceability, and on-time fulfillment.

You Are…

A strategic technology leader with deep expertise in fulfillment technology, warehouse systems, automation, robotics, and supply chain execution.
A visionary who develops and executes multi-year technology strategies aligned with business growth, operational excellence, and network scalability.
An experienced leader who understands the interconnected roles of WMS, WES, WCS, enterprise applications, automation controls, and material handling systems.
A business-minded technology partner who translates complex technical challenges into measurable operational improvements and financial returns.
A champion of standardization, scalable architecture, and reusable technology solutions across multi-site fulfillment networks.
A collaborative leader who builds strong partnerships across Operations, IT, Automation and Engineering, Product, Supply Chain, Finance, and external vendors.
A continuous improvement advocate focused on system reliability, labor productivity, throughput, order accuracy, and fulfillment cost.
A people-focused leader who fosters accountability, innovation, technical excellence, and a culture of continuous learning.

You Have…

A proven ability to develop technology roadmaps and prioritize investments based on business value, operational requirements, risk, and return on investment.