We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Job Overview

Ready for your next step? As Associate Brand Manager, you will help look after two of Hasbro’s biggest and best-loved entertainment and consumer products brands, owning key deliverables and partnering with teams across production, social, music and digital games. Reporting to the Director, Global Franchise Strategy & Management, and based in London, you will be part of a talented team across London, LA and Boston: supportive, in it together and always got each other’s backs. We focus on the best results, execute with excellence and have fun doing it, and you will have real autonomy and challenge.

Location and Work Arrangement

This role is based at our London, United Kingdom office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

Own key franchise deliverables for two major brands, delivering on time, on budget and to a market-leading standard.
Partner with production, social, music and digital games teams to bring franchise strategy to life consistently across every touchpoint.
Brief and work with our creative team on franchise collateral, from presentations and sell-in tools to toolkits.
Plan impactful initiatives across the business, keeping franchise identity consistent across all assets.
Pitch to partners worldwide, spotting opportunities for global activations.
Share insights with colleagues and measure how our materials perform, so the next ones are even better.

What You'll Bring

Approximately 2 – 3 years’ experience in a busy franchise, brand or marketing team may be typical for this role, but candidates with additional experience are welcome and will receive full consideration; entertainment or consumer products experience is a plus.
A track record of executing with excellence: proactive, organised and results-oriented, with high standards.
Independent, calm under pressure, great at juggling priorities and open to feedback.
Excellent communication and the confidence to pitch ideas and collaborate across functions.
Strong presentation and IT skills: PowerPoint, Word, Excel and Outlook.
Interest in entertainment and consumer products, and experience collaborating effectively as part of a team.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives