# Marketing Creative Director at Hasbro

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Ahasbro%3A4408069009 (read 2026-11-06).

## Facts (observed)

- Company: [Hasbro](https://alderhq.app/companies/hasbro)
- Location text: Boston, Massachusetts, United States; United States; United States
- Where it can be done from (inferred): United States (evidence: "Location: Boston, Massachusetts, United States; United States; United States")
- Posted: 2026-09-21 (46 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 1 times
- Apply on the employer's site: https://job-boards.greenhouse.io/hasbro/jobs/4408069009
- Skills listed (inferred): Spark

## Pay and sponsorship

- Posted pay: $155k–$269k per year (from the listing's pay field)
- Market band for similar posted roles (Boston, n 240): p25 $197k, median $222k, p75 $261k
- H-1B filings at this company for similar roles, FY26: 1 ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance))

## Description (the employer's text)

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

### Job Overview

We're looking for a Marketing Creative Director to lead campaign creative across the Hasbro toys portfolio. In this role, you'll build how our brands show up in the world, from global product launches and retail moments to video content, digital, and social. You'll elevate our creative standards, unlock breakthrough ideas, and connect beloved brands with the kids, fans, and grown-ups who love them. And of course, have a lot of fun doing it!

You will guide the creative vision, storytelling, and visual elements across a portfolio that includes preschool, action, collector, adult, and family play. You will be supported by internal teams of copywriters, designers, art directors, and partner with product marketing teams and toy studios to develop groundbreaking campaign platforms and launch new products and characters.

This creative leadership role requires hands-on involvement, combining a strong understanding of how to inspire kids and kidults with visual and storytelling craftsmanship. It values a true appreciation of how toys are played with and a solid grasp of business aspects. The ideal candidate has directed creative campaigns for consumer, entertainment, or brand-based products. They shift easily from big-picture ideas to detailed actions, addressing retail needs, out of home, packaging placement, and global market variations. You'll work closely with the Head of Marketing Creative to ensure our brands keep innovating while staying true to what makes them endure.

### Location and Work Arrangement

This role is based at our Boston, Massachusetts, United States office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

### What You'll Do

- Take charge of the creative development and delivery of toy and game marketing, encompassing campaign platforms, launch assets, video, retail, and digital creative.
- Collaborate with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative.
- Mentor and guide teams of internal creatives, helping them grow, complete work at a high level, and stay encouraged.
- Set and uphold the creative standard across all work, whether it's a global brand film or a single social post.
- Work with product development, development services, and licensing teams to uncover storytelling opportunities in each launch and maintain consistent brand expression from ad to package to shelf.
- Guide and encourage external agency partners and vendors, ensuring alignment to each brand's tone, visual identity, and audience.
- Balance the demands of a multi-brand portfolio, prioritizing effort, sequencing work, and knowing where a distinct brand voice matters versus where scale and system win.
- Represent creative in key meetings, working closely with senior leadership across the business.
### What You'll Bring

- 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations centered around intellectual property.
- 5+ years leading internal and external creative teams with a track record of strong mentorship and collaborative leadership.
- Demonstrated ability to create visual storytelling and audience-first creative for long-standing consumer brands.
- Outstanding concepting, campaign development, and narrative instincts.
- Comfortable working across multiple brands and audience segments at once, from preschool to adult collector.
- Ability to clearly communicate and present ideas to senior customers and collaborators.

---
Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Ahasbro%3A4408069009 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.