# GM, Gundry at Golden Hippo

> United States · Unspecified · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Agoldenhippo%3A4741684005 (read 2026-11-10).

## Facts (observed)

- Company: [Golden Hippo](https://alderhq.app/companies/golden-hippo)
- Location text: Woodland Hills, CA; Golden Hippo
- Where it can be done from (inferred): United States (evidence: "Location: Woodland Hills, CA; Golden Hippo")
- Posted: 2026-10-07 (34 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://www.golden-careers.com/jobs/4741684005?gh_jid=4741684005

## Pay and sponsorship

- Posted pay: not posted

## Description (the employer's text)

### Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: General Manager, Gundry

Location: Hybrid (Woodland Hills, CA)

### What You’ll Be Doing

Gundry MD is Golden Hippo's largest brand: a $350M+ health and wellness business built in partnership with Dr. Steven Gundry, a world-renowned cardiothoracic surgeon and best-selling author. The brand has scaled exclusively through DTC direct-response marketing and we are seeking a GM to lead its transformation into a diversified omnichannel consumer health brand with a focus on creating long-term brand equity and enterprise value.

The ideal candidate is a brand builder who became a business owner: trained in classic brand management, proven in full P&L ownership, experienced in both disciplined consumer companies and founder-led or PE/VC-backed businesses, and fluent enough in DTC to earn the trust of a team that knows it deeply, while bringing the brand-building and omnichannel experience Gundry MD needs to realize its full potential.

This is an incredible opportunity to jump into a dynamic, privately held company and lead its biggest brand to new heights. Primary responsibilities and duties include:

- Full P&L ownership: Take end-to-end accountability for the business, including brand, product, customer, marketing, and commercial strategy.
- Build brand equity: Sharpen positioning, brand architecture, and the product portfolio around deep consumer insight. Establish how brand health (awareness, consideration, trust, loyalty) is measured and managed alongside the P&L.
- Grow beyond DTC in ways that strengthen it: Protect and grow the core DTC and subscription business while building an omnichannel roadmap across Amazon/marketplaces, retail, and other potential sales channels. Sequence each move with the economics and operational rigor to make it accretive to the business as a whole.
- Deepen customer relationships: Own subscriber retention and LTV as core brand levers, and build a consumer insights capability that informs product, messaging, and channel decisions.
- Drive growth across the portfolio: Manage and grow multiple product categories under one brand, applying a portfolio mindset to identify where to invest, where to prioritize, and where the next wave of growth will come from.
- Develop and elevate the team: Strengthen current leaders, identify capability gaps, and recruit the talent needed to scale. Foster a culture rooted in ownership, performance, and urgency.
- Own the numbers: Maintain deep fluency in financial performance metrics, including CAC, LTV, contribution margin, channel mix, and EBITDA. Balance near-term profitability with the investments required to build long-term brand equity.
- Operate at a high level: This is a hands-on high-urgency role for a strong operator; someone who can get into the details when needed while keeping sight of the bigger picture, and who knows how to take an established brand to the next level.
- Exemplify leadership company-wide: As part of the Golden Hippo Executive Team, show up within your business unit, the Exec Team, and company-wide settings as a prepared, rigorous, and empathetic leader, serving as a visible and consistent example of what it means to be an executive leader in the business.
Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

### Required

- A track record of growing scaled brands. Ideally starting at $250M+ revenue and scaling to $500m and beyond. Supplements and wellness brands are a plus.
- A strong marketing foundation. Your career started in brand management, marketing/growth, or strategy consulting before you moved into commercial and general management.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Agoldenhippo%3A4741684005 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.