Senior Product Marketing Manager

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity.

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role

We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline.

Your team:

As a Senior Product Marketing Manager, you will play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies. You will lead high-profile projects that directly contribute to the company’s growth and help over 2 million donors and more than 80,000 nonprofits and places of worship do more good.

You will be collaborating cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace. You will own the success of their launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers.

If you are a mission-driven product marketer who has a bias toward driving growth through deeply understanding and serving customers, we would like to speak to you.

The Senior Product Marketing Manager will get to

Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria.
Collect and analyze customer feedback to inform product, messaging and GTM improvements.
Conduct market research and competitive analysis to identify trends and opportunities.
Translate customer and market insights into actionable strategies to drive growth.
Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions.
Product positioning and messaging: Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts.
Go-to-market strategy: Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize plans with qualitative and quantitative data.

To be successful in this role, you’ll also

[Research] Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends. Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis.
[Business case, roadmap, and validation] Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops. Design and execute pilots, then track results and optimize plans in partnership with stakeholders.
[Messaging] Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals.
[GTM] Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption. Track and report on metrics for ongoing optimization.