Content Marketing Specialist

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity.

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role

We are seeking a Content Marketing Specialist to join our growing marketing team and help our giving community put more good into the world through high-quality, strategic content. This role blends strong writing and editing skills with content strategy, SEO, AEO, and performance measurement.

You’ll create and optimize content across channels that our giving community finds engaging, relevant, and valuable, collaborate closely with cross-functional partners, and use data and feedback to continuously improve content impact and effectiveness.

Your team

You’ll be part of the Content team within Marketing, reporting to the Content Marketing Manager and working closely with Creative, Customer Marketing, Product Marketing, Brand, and other cross-functional teams.

The Content Marketing Specialist will get to

Own the successful development and execution of content deliverables that support various marketing and business goals
Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone
Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels
Support campaigns and content strategies by executing high-impact, on-time content
Report on and evaluate content performance using defined KPIs and basic analytics

To be successful in this role, you’ll also

Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community
Load, manage, and optimize content in our CMS platforms
Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward
Manage content workflows, document processes, and proactively communicate progress to stakeholders
Collaborate with the Creative team to scope and request design assets
Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories
Assist with content planning, campaign execution, and content performance reporting

Your experience

Bachelor’s degree in marketing, communications, journalism, English, or a related field
3-5 years of experience in content marketing, content strategy, or a related role
Strong writing and editing background across persuasive, technical, and other content types

Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz

Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
Understanding of basic marketing principles and content strategy fundamentals