Job Description

Flowcode

Flowcode builds the infrastructure that turns every seat, broadcast, and game-day touchpoint into measurable, actionable first-party fan IDs, enabling leagues, teams, and live event properties to personalize the fan experience and grow ticketing, merchandise, and sponsorship revenue. As the leading offline-to-online conversion and measurement platform, Flowcode is committed to building direct connections between properties and their fans. Our products unify fan experiences and data across the venue, the broadcast, and the digital world.

Role

As an Account Executive, Sports & Entertainment, you will sell Flowcode to professional teams, college athletics departments, venues, and live event properties, and grow our league-wide partnerships club by club. Sports is Flowcode's strongest pod. We power league and club-wide Flowcode 2 structures with the NHL (the league office and all 32 clubs) and with the NBA and WNBA, and we work with NASCAR, TKO, Texas A&M, and dozens of other teams and schools. Properties use Flowcode to capture fan data at every touchpoint, personalize the game-day experience, sell tickets and merchandise, and create sponsor inventory they can sell to their partners: seat tags, in-venue and broadcast codes, fan hubs, and sponsored experiences like the Coors Light fan vote on ESPN College GameDay. This is a quota-carrying individual contributor role and the pod's volume seat: you carry a number and a named list of teams, schools, and properties, convert league relationships into signed clubs, and win new properties on a fast cycle timed to the season and the sponsorship calendar. The ideal candidate knows how a property makes money from tickets, sponsorship, media, and fan data, sells with a built product in hand, and closes like a seller.

Responsibilities

Own a named list of professional teams, college athletics programs, venues, and live event properties, a mix of new logos and existing customers, carrying full accountability for new revenue and expansion against an annual number
Turn league partnerships into club revenue: work alongside the Pod Lead and Account Managers to move NBA, WNBA, and NHL clubs from trial to paid, and repeat the league-wide model with other leagues and conferences
Win college athletics at scale across the major conferences and with multimedia rights and technology partners such as Learfield/Sidearm, turning one school into a conference footprint
Sell fan programs, not software: bring each property a pre-built Flowcode experience for a real moment on its calendar (a home opener, rivalry game, playoff run, or tentpole event) with an ROI case, and ask for the order in the meeting
Build relationships with CMOs, heads of fan engagement and CRM, ticketing and revenue leaders, partnership and sponsorship sales teams, and digital and data leaders
Lead the core sports use cases: fan data capture with FlowID, seat tags and in-venue experiences, broadcast and video board codes, ticketing and merchandise conversion, app downloads, and sponsored fan experiences
Help properties package and sell Flowcode-powered inventory to their sponsors, and work with sponsor brands (QSR, beverage, sports betting, financial services, auto) and the Agency Pod so each partnership activates through Flowcode
Work with Flowcode's Studio, Integration Engineering, and Client Success teams to launch on the season's timeline and connect fan data to the property's CRM, ticketing, and CDP systems
Drive a deliberate land-and-expand motion, turning one use case, venue, or sport into a season-long, multi-team, or athletic-department-wide program
Represent Flowcode where sports business leaders gather, including Sports Business Journal conferences, the MIT Sloan Sports Analytics Conference, NACDA, and Cannes Lions
Maintain accurate CRM data, forecasting accuracy, and pipeline reporting for executive review
Raise the bar for the broader Go-To-Market team by sharing sports insight, deal strategy, and winning activations with peers