FIGS is looking for a strategic, commercially driven Director, Amazon & Marketplaces to lead and grow our Amazon business. Acting as the general manager of the channel, this leader will own its strategy, financial performance, customer experience, and execution—building Amazon into a meaningful, profitable growth channel for FIGS.

This role requires deep, hands-on Amazon expertise and the ability to connect marketing, merchandising, and operations into a cohesive growth strategy. You will lead our Amazon agency relationship and partner across FIGS to improve performance, resolve challenges, and unlock new opportunities while protecting our premium brand positioning.

The ideal candidate is both a growth strategist and an experienced operator who knows how to navigate Amazon’s complexity. You understand how the platform works, anticipate obstacles, and turn insights into action. As FIGS evaluates international expansion, this role will also help determine whether, when, and how to enter additional Amazon markets and other third-party marketplaces, with the opportunity to oversee those businesses over time.

What you’ll be doing

Own Channel Strategy, Growth, and Financial Performance

Serve as the general manager of FIGS’ Amazon business, accountable for revenue growth, profitability, and overall channel performance.
Develop the annual business plan and multiyear growth strategy, translating goals into clear priorities, investment recommendations, and measurable milestones.
Own channel forecasting and performance management in partnership with Finance, including revenue, advertising spend, marketplace fees, fulfillment costs, returns, and contribution margin.
Identify and prioritize growth opportunities across assortment, discoverability, conversion, advertising, promotions, and customer retention.
Define Amazon’s role within FIGS’ broader channel strategy, balancing incremental growth with brand positioning, pricing consistency, and profitability.

Lead Agency and Cross-Functional Execution

Own the Amazon agency relationship, setting strategy, scope, goals, budgets, and performance expectations.
Hold the agency accountable for execution and results across account management, advertising, catalog health, content, and reporting.
Serve as the central business owner connecting Marketing, Creative, Merchandising, Inventory Planning, Operations, Finance, CX, and other partners.
Establish clear responsibilities, regular business reviews, and processes that enable timely decisions and effective execution.
Bring recommendations, results, risks, and investment needs to senior leadership with clear supporting analysis.

Drive Marketing, Merchandising, and the Customer Experience

Direct the Amazon marketing strategy across paid advertising, organic discovery, promotional events, and relevant traffic from outside Amazon.
Oversee advertising investment and agency execution across Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant Amazon advertising solutions.
Evaluate performance across total channel sales, organic and paid growth, customer acquisition, conversion, and profitability.
Partner with Merchandising to define the right assortment, product launch plans, and promotional calendar for the channel.
Lead ongoing improvements to the FIGS Storefront, product detail pages, A+ content, search optimization, and catalog structure in partnership with the agency and internal teams.
Ensure the shopping experience communicates FIGS’ product differentiation and premium brand consistently.

Manage Inventory, Operations, and Platform Health

Partner with Inventory Planning and Operations to align demand forecasts, inventory allocation, replenishment, and fulfillment with channel growth plans.
Proactively manage in-stock performance, inventory productivity, storage capacity, aged inventory, and fulfillment costs.
Lead resolution of Amazon-specific challenges, including inventory restrictions, suppressed listings, variation issues, account health concerns, and fulfillment disruptions.