ABOUT US

Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.

Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online – powered by an innovative, social media-first marketing strategy.

Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!

The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.

ROLE OVERVIEW

Fashion Nova is seeking a Social Media Manager to lead day-to-day social strategy, creative development, and channel execution across the brand’s social platforms.

Reporting to the Director of Social Media, this role will manage a team of four Social Media Specialists and play a key role in translating Fashion Nova’s broader social strategy into distinctive, culturally relevant content and campaigns.

We are looking for someone who thinks beyond the content calendar. This person should have a strong creative point of view and the ability to build a social campaign from the initial idea through visual direction, platform strategy, programming, and execution.

The ideal candidate is equally comfortable developing a campaign concept, giving creative feedback, identifying an emerging TikTok behavior, reviewing performance data, and leading a team through a high-volume publishing schedule.

WHAT WE'RE LOOKING FOR

This role sits at the intersection of social strategy, creative thinking, culture, and team leadership.

We are looking for someone who sees social as a creative medium rather than a distribution channel. Someone who has taste, understands what makes people stop, watch, share, comment, and participate, and knows how to turn a strong idea into a full social campaign.

The right person should be able to look at a product launch or business objective and ask, “What is the social idea?” Then build the creative and strategic framework that brings that idea to life across channels.

RESPONSIBILITIES

• Manage and develop a team of four Social Media Specialists, providing clear direction, feedback, prioritization, and day-to-day leadership.

• Translate the Director of Social Media’s broader strategy into channel plans, campaigns, programming, and daily execution.

• Develop distinctive social-first campaign concepts for product launches, collections, cultural moments, partnerships, promotions, and major brand initiatives.

• Build campaigns with a clear central idea, visual direction, tone, storytelling approach, and platform-specific execution.

• Bring a strong creative point of view to social, helping shape how Fashion Nova looks, sounds, and behaves across platforms.

• Partner closely with Creative, Content, Studio, Influencer Marketing, Brand Marketing, E-commerce, and other teams to turn business priorities into compelling social ideas.

• Lead social brainstorming and concept development, pushing the team beyond expected executions and identifying new formats, storytelling devices, and creative approaches.

• Oversee content calendars and publishing across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.

• Establish clear briefs for Social Media Specialists, creators, editors, and cross-functional partners.

• Review content before publishing and provide actionable feedback on concepts, copy, editing, pacing, visual direction, and platform relevance.