# Director, Marketing Investment + Effectiveness (Remote) at Fanatics Betting & Gaming > Hybrid · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Afanaticsfbg%3A4472368009 (read 2026-11-12). ## Facts (observed) - Company: [Fanatics Betting & Gaming](https://alderhq.app/companies/fanatics-betting-gaming) - Location text: United States; New York - Where it can be done from (inferred): Hybrid · United States (evidence: "Location: United States; New York") - Posted: 2026-10-29 (14 days ago) - First seen by alder: 2026-11-07 · last verified: 2026-11-08 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://job-boards.greenhouse.io/fanaticsfbg/jobs/4472368009 ## Pay and sponsorship - Posted pay: $189k–$235k per year (from the listing's pay field) - Market band for similar posted roles (New York, n 1273): p25 $155k, median $198k, p75 $240k ## Description (the employer's text) ### About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. ### About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles and Fanatics Live. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and shop live. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. ### About FES Marketing FES Marketing is the growth engine for the Fanatics ecosystem. We bring sports fans into the Fanatics App, activate them in their first days, and cross-sell them across Commerce, Collectibles and Live, so the app becomes each fan's front door to everything Fanatics. The team spans FanApp Growth (early life, referral, paid acquisition, growth investment and cross-sell), Brand Media + Partnerships, Marketing Investment + Effectiveness, and AI + Automation. Three standards apply to every role: we judge spend on blended customer acquisition cost (CAC) against the 12-month activated ecosystem margin it creates per logged-in install; we fund what we can show is incremental, not what platform attribution claims; and we work AI-native, using AI and agentic tools in how we plan, analyze and operate. ### Overview The Director, Marketing Investment + Effectiveness is accountable for how much FES spends on marketing, and how that money is split between brand and performance. You will lead the FES marketing budget with Finance, own the annual and quarterly investment plan that goes to the SVP and executive team, and hand FanApp Growth and Brand Media + Partnerships clear budget envelopes with the return each is expected to deliver. Once a team has its envelope, that team decides how to deploy it and drives its own paybacks. This role decides the envelopes: how big the total is, how it splits between brand and performance, and when to move money between them. It also owns the evidence behind those calls (a marketing mix model calibrated by experiments, and the FES test agenda) and the scorecard that shows whether the plan is working. ### Responsibilities - Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Afanaticsfbg%3A4472368009 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.