# General Manager, Ever - Costa Mesa at Ever

> United States · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Aever%3A5305401008 (read 2026-11-11).

## Facts (observed)

- Company: [Ever](https://alderhq.app/companies/ever)
- Location text: Costa Mesa, CA; Ever SF
- Where it can be done from (inferred): United States (evidence: "Location: Costa Mesa, CA; Ever SF")
- Posted: 2026-07-08 (126 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/ever/jobs/5305401008

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (SF Bay Area, n 1664): p25 $138k, median $170k, p75 $201k

## Description (the employer's text)

### General Manager, Ever - Costa Mesa

### About Us

Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.

### About the Role

The General Manager is the senior operational leader at Ever’s Costa Mesa hub. You will own the full customer-facing deal lifecycle —from first contact through funding and title — and be accountable for the performance, culture, and daily execution of four verticals: Sales, BDC, Finance & Insurance, and Business Office / Title & Registration. This role reports directly to the VP of Operations and requires a full-time, on-site presence at the Costa Mesa hub.

### Key Responsibilities

### Sales Leadership

- Deal Volume & Margin: Own retail deal volume targets for the Costa Mesa market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores.
- Sales Process: Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.
- Deal Quality: Review deals in progress and post-close for margin integrity, proper structure, and adherence to process. Coach the Sales Manager on unit economics and objection handling.
- Funnel Gaps: Identify and address breakdowns in the sales funnel before they become systemic issues.
### BDC & Lead Operations

- Pipeline Performance: Oversee BDC inbound and outbound pipeline. Hold the BDC Manager accountable to contact rate, appointment set rate, and show rate.
- CRM & Process Hygiene: Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied across the team.
- Alignment: Partner with pricing and inventory functions to align lead flow and vehicle positioning with BDC capacity and conversion performance.
### Finance & Insurance (F&I)

- Back-End GPU: Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.
- Compliance: Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable.
- Leading Indicators: Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&I operations.
- Capacity & Structure: Identify constraints in F&I staffing or role definition and escalate to the VP of Operations before they affect throughput.
### Business Office / Title & Registration

- SLA Performance: Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis.
- Handoff Ownership: Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding.
- State Compliance: Maintain awareness of title and registration requirements across all active states relevant to SF hub transactions.
### Execution & Accountability

- Weekly Reviews: Run structured weekly reviews with team leads. Use data to diagnose trends, assign corrective action, and track resolution.
- Target Translation: Convert company-level targets — GPU, deal volume, margins — into vertical-specific goals with defined owners and timelines.
- Programmatic Initiatives: Drive SOP implementations, system rollouts, and process improvements from design through full team adoption.
- P&L Accountability: Own the SF hub’s gross profit contribution. Understand and manage all operational levers that affect it.
- Culture: Set the standard for how the team operates, handles pressure, escalates problems, and serves customers.
### What You Are Responsible For

### Performance Metrics

- GPU: Front-end and back-end gross profit per unit; blended GPU across all closings at or above target.
- Volume & Velocity: Deal volume, close rate, days-to-fund, stip clearance rate, and BDC appointment-to-show conversion.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Aever%3A5305401008 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.