Senior CRM Consultant

Budapest, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This position sits in our Marketing & Technology service, supporting teams across EMEA. We combine data, technology, creative content, and paid media to crack brands’ business problems and drive revenue through digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include eBay, Open AI, VISA, Meta, and The White Company.

JOB PURPOSE

As a Senior CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle.

Operating at management level, you bridge high-level CRM strategy and hands-on execution. You design lifecycle frameworks, journeys, and segmentation that guide CRM Activation and Engineering teams, ensuring that customer interactions are timely, relevant, and aligned with both business objectives and customer experience principles.

You own the tactical journey layer: turning strategic intent into actionable lifecycle designs that can be executed, measured, and optimised over quarterly and yearly planning horizons.

WHAT YOU’LL DO

Design detailed end-to-end lifecycle blueprints, including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes;
Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints;
Own the “what” and “when” of customer interactions throughout the lifecycle;
Brief Email Consultants on journey intent, structure, KPIs, and execution requirements, while partnering closely with CRM Engineers to define data needs, tracking, and technical dependencies;
Collaborates with content, media, and data teams to optimise cross-channel orchestration and maximise client performance;
Identify gaps and opportunities across the lifecycle and proactively propose improvements;
Leverage data-driven insights and lifecycle performance metrics (KPIs, conversion, retention) to inform strategic recommendations and optimisation initiatives;
Ensure all lifecycle journeys and content align with strategic goals, CX principles, and brand guidelines;
Acts as the client lead on accounts, providing guidance and mentorship to junior and medior consultants.

WHAT YOU BRING

At least 5 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design, preferably in a client facing role.
Strong understanding of customer behaviour, lifecycle thinking, and segmentation models;
Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys etc.);
Proven ability to translate abstract strategy into clear, actionable lifecycle designs;
A data-informed, performance-driven mindset with strong familiarity with CRM KPIs;
Confidence in client-facing environments, able to clearly explain lifecycle concepts and impact;
A structured way of working, with strong stakeholder management and collaboration skills;
Experience in an agency or complex, multi-disciplinary environment is a plus;
Located and available to start working directly from our Budapest offices;
Full working proficiency in English.

WE OFFER

Private health insurance and access to a range of healthcare and preventive services;
Sports & cultural benefits to support your wellbeing and work-life balance;
Dog-friendly office;
Hybrid working policy;
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021.
Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!