# Senior Manager of Brand Marketing at Cuyana

> United States · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Acuyana%3A8324845 (read 2026-11-14).

## Facts (observed)

- Company: [Cuyana](https://alderhq.app/companies/cuyana)
- Location text: San Francisco or Greater LA; San Francisco - HQ
- Where it can be done from (inferred): United States (evidence: "Location: San Francisco or Greater LA; San Francisco - HQ")
- Posted: 2026-10-26 (18 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-13
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/cuyana/jobs/8324845

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (SF Bay Area, n 1694): p25 $137k, median $170k, p75 $201k

## Description (the employer's text)

Cuyana is seeking a Senior Manager of Brand Marketing to bring our brand to life through integrated campaigns, product launches and marketing programs that build awareness, engage new audiences and drive business growth.

This is a highly collaborative, hands-on role for a marketer with strong consumer instincts and exceptional execution skills. You will manage Cuyana's brand marketing channels (including organic social, influencer and affiliate marketing, PR, events and partnerships) and serve as the central cross-functional lead for bringing campaigns to life across the business.

Working closely with senior marketing leadership and partners across Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail, the Sr. Manager of Brand Marketing will translate brand and commercial priorities into holistic briefs, coordinated activation plans and measurable results.

We're looking for someone who brings great ideas to the table, thrives on making things happen and can balance the details of day-to-day execution with the bigger picture of building a desirable, distinctive brand.

This hybrid role is open to candidates located in the San Francisco Bay Area or Greater Los Angeles Area. If you are not currently in either area, please share any relocation plans and timing in your cover letter to be considered.

### RESPONSIBILITIES

Integrated Campaign Planning

- Own the planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments.
- Serve as the cross-functional lead, aligning Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams around campaign objectives, creative direction, channel plans and deliverables.
- Partner with senior marketing leadership and Creative to develop compelling campaign concepts, product stories, creative briefs and activation plans.
- Own the integrated marketing calendar, managing priorities, timelines, budgets and dependencies to ensure seamless execution across channels.
- Lead campaign recaps, evaluating performance against objectives and identifying learnings to inform future initiatives.
Brand Channel Management

- Organic Social & Content: Own organic social programming and execution, partnering with Creative and content creators to develop distinctive content that builds awareness and engagement.
- Influencer, Creator & Affiliate Marketing: Manage influencer relationships, creator partnerships, gifting and affiliate programs, including ShopMy, from outreach and activation through performance measurement.
- Public Relations: Manage external PR agencies, driving earned media coverage, product placement and brand storytelling aligned with campaign and business priorities.
- Brand Partnerships: Identify and execute collaborations and partnerships that introduce Cuyana to new audiences and create meaningful brand moments.
- Events & Experiential: Lead planning and execution of brand events, pop-ups and community activations, coordinating internal teams and external partners.
Leadership & Reporting

- People Leadership: Manage and develop a Marketing Coordinator, providing clear priorities, coaching and oversight of day-to-day execution across brand marketing initiatives.
- Performance & Reporting: Own channel KPIs, budgets and regular reporting across brand marketing programs, using performance insights to optimize activity and inform future investments.
### QUALIFICATIONS

- 6–8+ years of experience in brand or integrated marketing, ideally within fashion, accessories, beauty or premium consumer brands.
- Demonstrated experience owning integrated campaigns from concept through execution and measurement.
- Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events.
- Strong creative instincts and an ability to develop compelling ideas and brand storytelling.
- Exceptional cross-functional leadership and project management skills, with the ability to align multiple teams and drive work forward.
- Experience managing direct reports and agencies, external partners, budgets and channel performance.

---
Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Acuyana%3A8324845 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.