# Senior Director, Membership Strategy at Crunchyroll, LLC

> United States · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Acrunchyroll%3A8328077 (read 2026-11-09).

## Facts (observed)

- Company: [Crunchyroll, LLC](https://alderhq.app/companies/crunchyroll-llc)
- Location text: Los Angeles, California, United States; Los Angeles
- Where it can be done from (inferred): United States (evidence: "Location: Los Angeles, California, United States; Los Angeles")
- Posted: 2026-10-27 (13 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://boards.greenhouse.io/crunchyroll/jobs/8328077?gh_jid=8328077

## Pay and sponsorship

- Posted pay: $228k–$285k per year (from the listing's pay field)
- Market band for similar posted roles (Los Angeles, n 230): p25 $171k, median $210k, p75 $243k
- Licensed UK sponsor: registered as "Crunchyroll Limited" (checked 2026-11-09, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers))

## Description (the employer's text)

### About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

### About the role

We're looking for a Senior Director, Membership Strategy to help shape the future of Crunchyroll's global membership experience. At the heart of this role is a simple question: What makes fans join Crunchyroll, and what makes them stay?

You'll define how streaming, games, commerce, digital manga, and other benefits come together to create a membership that's worth more than any one offering alone. Working across senior leadership, you'll set the strategic priorities that connect these businesses around a shared membership vision, without owning their individual strategies.

Reporting to the VP of Strategy within the Chief Strategy Officer organization, you'll be part of a team responsible for Crunchyroll's enterprise, membership, and SVOD strategies, grounded in fan insights, competitive intelligence, and market research. Together, the team helps shape Crunchyroll's long-term direction and global growth.

### Core Responsibilities

- Define and evolve Crunchyroll's global membership value proposition, including what drives fans to join, engage, and stay.
- Set membership-level strategic priorities that connect streaming, games, commerce, digital manga, events, and other offerings into a compelling membership experience.
- Partner with senior leaders across business lines to align their individual strategies with the broader membership vision, without owning their day-to-day strategies or operations.
- Establish strategic frameworks, performance measures, and planning processes that drive alignment across business lines, Finance, and regional teams.
- Shape the strategy for membership tiers and benefits, providing strategic direction to Commercial Planning on pricing, promotions, and tier structures.
- Build business cases for new and expanded membership benefits, including opportunity sizing, financial impact, and experimentation.
- Partner with Finance on long-term membership growth, revenue, and unit economics to inform investment priorities and strategic trade-offs.
- Develop and refine fan segmentation frameworks, partnering with Fan Insights and Market Intelligence on research to understand member behavior and test the membership value proposition.
- Evaluate membership value, pricing, competitive positioning, and regional market dynamics to identify growth opportunities and inform commercial decisions.
- Monitor industry trends, emerging business models, and product innovation to identify opportunities for differentiation.
- Present strategic recommendations to senior leadership, escalating membership priorities and trade-offs that require broader enterprise decisions.
### About You

- 15+ years of experience, including a background in management consulting, either as a career consultant or having transitioned into an in-house strategy role. Experience in media, technology, or consumer subscription businesses is preferred.
- 5+ years of leadership experience, with a track record of building and leading high-performing teams.
- Experience with subscription or membership businesses, including value proposition design, tiering, and benefit architecture.
- Proven track record of setting strategic direction and aligning senior leaders across business lines without direct authority.
- Excellent analytical and communication skills, including presenting strategic recommendations to C-suite executives.
- Sound judgment in navigating ambiguity, competing priorities, and evolving business strategies.
- Excellent interpersonal skills, with the emotional intelligence to build relationships and influence across teams.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Acrunchyroll%3A8328077 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.