# Membership Value, Senior Manager, UCANZ at Crunchyroll, LLC

> United States · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Acrunchyroll%3A8283204 (read 2026-11-12).

## Facts (observed)

- Company: [Crunchyroll, LLC](https://alderhq.app/companies/crunchyroll-llc)
- Location text: Los Angeles, California, United States; Los Angeles
- Where it can be done from (inferred): United States (evidence: "Location: Los Angeles, California, United States; Los Angeles")
- Posted: 2026-10-20 (22 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-12
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://boards.greenhouse.io/crunchyroll/jobs/8283204?gh_jid=8283204

## Pay and sponsorship

- Posted pay: $124k–$155k per year (from the listing's pay field)
- Market band for similar posted roles (Los Angeles, n 560): p25 $85k, median $125k, p75 $153k
- Licensed UK sponsor: registered as "Crunchyroll Limited" (checked 2026-11-09, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers))

## Description (the employer's text)

### About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

### UCANZ Membership Value, Senior Manager

### POSITION PREMISE

The UCANZ Membership Value, Senior Manager, supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value businesses.

Working in close partnership with global commercial centers, regional marketing leads and cross-functional teams, this role translates global strategies and objectives into locally relevant plans, briefs, activation calendars and campaign deliverables.

The role coordinates assigned workstreams across available regional channels—including O&O, lifecycle, social, PR, partnerships, events and paid media—to support business goals while ensuring each program strengthens the broader Crunchyroll membership proposition.

Success means delivering high-quality, timely, and measurable regional marketing programs that give fans more reasons to join, engage, stay and deepen their relationship with Crunchyroll.

### KEY AREAS OF RESPONSIBILITY

REGIONAL MEMBERSHIP VALUE & GTM EXECUTION

- Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions.
- Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans and campaign deliverables.
- Serve as a key regional point of contact for global commercial centers, helping ensure priorities are clearly understood and delivered in the region.
- Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs.
- Identify opportunities to connect related businesses and campaigns into a more cohesive regional Crunchyroll membership experience.
- Track campaign and business performance, prepare reporting and recommend optimizations against acquisition, engagement, retention, revenue and membership-value goals.
REGIONAL GAMES VAULT MARKETING

- Manage regional GTM and marketing execution for Games Vault in partnership with the global Games commercial center.
- Support discovery, trial and engagement through O&O, lifecycle, social, paid media, partnerships, events and other regional channels.
- Develop locally relevant campaigns connecting Games Vault titles with anime fandoms, franchises and cultural moments.
- Support awareness and utilization of Games Vault as a meaningful membership benefit.
- Maintain reporting on adoption, engagement and membership impact, and recommend optimization opportunities.
REGIONAL ECOMMERCE MARKETING

- Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce in partnership with the global ecommerce team and relevant regional and enterprise partners.
- Help translate the Store’s evolving mission into a locally relevant membership-value proposition: a premium, curated, members-first destination for exclusive anime merchandise, limited drops and distinctive fandom experiences.
- Develop campaign briefs and channel plans that build demand for exclusive product drops and curated collections through IP-led storytelling connected to anime, characters and fan communities.
- Support Ecommerce positioning as a meaningful Mega and Ultimate membership benefit, including targeted awareness and upgrade activity for eligible Fan audiences.
- Coordinate integrated launch, drop and ongoing marketing activity across O&O, lifecycle, social, editorial, PR, influencers, partnerships, events, paid media, streaming surfaces and onsite experiences.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Acrunchyroll%3A8283204 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.