About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

The Senior Manager, Marketing Operations, UCANZ is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready, and successfully delivered marketing activity across the United States, Canada, Australia, and New Zealand.

You will own the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll’s global capabilities across Integrated Planning, Campaign Operations, Marketing Production, and Marketing Delivery. You will ensure campaigns are operationally planned and dependencies are managed, and final materials are delivered accurately and on time across relevant channels and partners.

A critical responsibility is end-to-end management of marketing initiatives across UCANZ. You will coordinate on regional adaptations, versioning, approvals, quality checks, and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Marketing teams on standards, technology, vendors, and quality frameworks.

Core Areas of Responsibility

UCANZ MARKETING OPERATIONS & EXECUTION

Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, dependencies, and delivery schedules.
Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch.
Coordinate multiple campaigns, markets, asset types, stakeholders, and deadlines while maintaining clear ownership and accountability.
Establish operating standards that enable accurate, timely, and scalable execution across UCANZ channels and partners.
Anticipate execution risks, surface decisions, and proactively remove blockers that could affect quality, timing, budget, or campaign activation.

REGIONAL INTEGRATED PLANNING

Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans.
Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints.
Provide early visibility into local requirements, resource constraints, partner specifications, and execution risks.
Coordinate planning inputs across cross-functional teams, including Content, Social, CRM, Paid Media, Partnerships, Franchise, PR and other stakeholders to create one integrated regional view.
Ensure campaign plans reflect regional priorities while leveraging common global processes, technology, production capabilities and standards.

MARKETING PRODUCTION & ASSET COORDINATION

Oversee the UCANZ marketing creative production pipeline to translate approved creative concepts into actionable production plans, including briefs, budgets, schedules, resources, and deliverables across video, photography, design, and campaign content.
Partner with Marketing Production and Creative Services to communicate regional production and localization requirements early and define necessary versions, formats and specifications.
Ensure global source assets are structured to enable efficient regional adaptation and avoid unnecessary duplication of production work.
Coordinate region-specific materials when global assets do not meet UCANZ needs, including the operational interface between regional creative requirements and production resources.
Maintain visibility into asset status, version control, approvals, dependencies, production milestones and final delivery.