# Senior Manager, User Acquisition – Paid Social at Crunchyroll, LLC

> United States · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Acrunchyroll%3A8248350 (read 2026-11-13).

## Facts (observed)

- Company: [Crunchyroll, LLC](https://alderhq.app/companies/crunchyroll-llc)
- Location text: Los Angeles, California, United States; Los Angeles
- Where it can be done from (inferred): United States (evidence: "Location: Los Angeles, California, United States; Los Angeles")
- Posted: 2026-10-08 (36 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-13
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://boards.greenhouse.io/crunchyroll/jobs/8248350?gh_jid=8248350

## Pay and sponsorship

- Posted pay: $141k–$165k per year (from the listing's pay field)
- Market band for similar posted roles (Los Angeles, n 564): p25 $85k, median $125k, p75 $153k
- Licensed UK sponsor: registered as "Crunchyroll Limited" (checked 2026-11-09, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers))

## Description (the employer's text)

### About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

### About the role

As a Senior Manager, User Acquisition – Paid Social, you will lead the strategy, execution, and optimization of paid social acquisition across multiple markets. You will own a significant area of the user-acquisition portfolio and be accountable for delivering sustainable subscriber growth, marketing efficiency, and measurable business impact.

You will operate as a senior individual contributor and subject-matter expert by translating global growth priorities into integrated, market-relevant strategies across established and emerging social platforms. You will independently address complex performance challenges, establish scalable operating practices, and influence portfolio strategy, investment allocation, and go-to-market decisions across Marketing, Creative, Product, Analytics, Finance, and regional teams.

### Core Areas of Responsibility

### Paid-Social Strategy and Business Ownership

- Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments, aligned with broader growth and subscriber objectives and the strategic direction established by Growth Marketing leadership.
- Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with particular emphasis on performance-driven acquisition and conversion.
- Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans.
- Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions.
- Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth.
- Identify emerging opportunities, performance risks, and changing market conditions and independently recommend adjustments to strategy, investment, and execution.
- Make day-to-day portfolio and campaign investment decisions within approved budgets and escalate material changes that involve significant financial or business risk.
- Balance global consistency with regional consumer behavior, cultural considerations, platform dynamics, and local market requirements.
### Performance Optimization and Measurement

- Establish scalable optimization frameworks across audience segmentation, bidding, placement, campaign structure, creative testing, and budget allocation.
- Use advanced performance analysis to diagnose complex acquisition challenges and determine appropriate corrective actions.
- Partner with Analytics and Data Science to strengthen attribution, incrementality testing, forecasting, experimentation, and performance measurement, including the evaluation of data limitations and conflicting performance signals.
- Evaluate performance across markets and platforms to identify systemic trends, scalable practices, and opportunities to improve portfolio-level efficiency.
- Develop business cases and investment recommendations using performance data, market insights, subscriber economics, and expected financial return.
- Establish channel benchmarks, performance standards, reporting practices, and decision frameworks that improve the quality and consistency of paid social execution.
- Synthesize complex performance data into portfolio-level insights to inform broader growth marketing strategy, forecasting, and investment planning.
- Identify measurement risks and limitations and clearly communicate their implications for business decisions.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Acrunchyroll%3A8248350 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.