Who is Credible?

Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.

About the Role

Credible is seeking an analytical, product-minded leader to own how consumers discover Credible online. The way people find financial products is evolving at a rapid pace. Search is turning into AI answers, and the decision to compare a loan or an insurance policy is moving beyond Google to AI platforms, Reddit, YouTube, or TikTok. We are uniquely positioned to be the trusted answer wherever that search begins.

In this role, you will own and scale organic discovery across Credible.com and our tier-1 publishing partners. SEO is the foundation but; the role spans everything SEO is becoming: traditional search, AI answer engines, and social and community platforms. You will also own the performance of the pages that organic traffic lands on, turning visits into completed applications through rigorous conversion rate optimization.

This is a highly visible role, both inside Credible and across our publisher partner network. You’ll work cross-functionally with Product, Engineering, Editorial, Partnerships, and Paid Marketing, while leading a team of SEO and content specialists. The ideal candidate is deeply analytical, thinks like a product manager, and is grounded in revenue-based decisions. They can explain in dollars what happened, why it happened, and what we’re doing about it. You will thrive in a fast-moving environment and are passionate about helping consumers make great financial decisions.

Key Responsibilities

Own and lead Credible’s organic discovery strategy across Credible.com and our tier-1 publishing partners, spanning SEO, AI platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews), and social and community platforms (Reddit, YouTube, TikTok).
Win visibility in AI-generated answers by understanding how large language models retrieve, summarize, and cite content, making our pages and product data easy to use and cite, and building presence in the off-site sources those models draw on, including forums, publishers, and earned media.
Lead technical SEO at scale, including crawlability, indexation, site architecture, Core Web Vitals, structured data, and schema, partnering closely with our Content Platform engineering team.
Own conversion rate optimization for organic entry pages: set page and template requirements, build and run a disciplined A/B testing program, and partner with Product to improve the journey from first visit to completed application.
Act as a product owner for organic experiences, writing clear requirements, prioritizing a roadmap with Product and Engineering, and shipping improvements that move both traffic and conversion.
Bring analytical rigor to every decision: separate competitive non-brand traffic from brand and direct demand, tie organic performance to revenue, and diagnose changes in performance down to the query, page, and funnel stage.
Establish clear measurement frameworks that track leading indicators and long-term outcomes, including rankings, AI citations and share of voice, conversion rate, and revenue per visit.
Reporting to leadership and stakeholders, with clear communication on KPIs, initiatives, and overall portfolio performance.
Build authority through digital PR, expert contributors, and partner content that strengthens trust and E-E-A-T in a regulated, high-trust category.