Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

Coupang Taiwan is looking for an extraordinary talent to join our marketing team to manage high-impact customer activation programs to deliver customer growth for the business. This is a high-visibility role where your experiments will directly influence our growth trajectory in one of the world's most dynamic e-commerce markets.

What You Will Do

Design and implement end-to-end activation programs to deliver specific goals like Customer growth, Category Penetration and Customer Reactivation.
Track, analyze and review program performance and make necessary modifications to run the program effectively.
Work with different channels and teams (CRM channels, OM, performance marketing, Product and Analytics) to ensure seamless execution of multi-channel campaigns.
Devise new ideas to unlock growth for specific customer cohorts and rigorously test them to identify winners which can be scaled.
Collaborate with the Insights team to translate complex consumer behaviors and unearthing insights into actionable marketing strategies.
Partner with Finance to establish robust governance and ROI guardrails, ensuring every dollar of marketing spend is an investment in sustainable growth.

Basic Qualifications

6+ years of CRM, Loyalty Program, channel marketing or Program Management experience in an e commerce or digital business environment.
Strong analytical skills and track record of data-based decision making.
Independent and Entrepreneurial – ability to build programs from 0 to 1 in a fast-paced and rapidly changing environment with minimal guidance.
Strong ability to prioritize across tasks and work streams
Strong communication skills with high level of proficiency in both Mandarin and English.

Preferred Qualifications

6+ years of Marketing or Program Management experience directly related to CRM or customer programs
Hands-on E-commerce or B2C domain experience is strongly preferred.
A high degree of comfort managing and analyzing large, complex data sets independently. Well-versed in SQL or similar analytical tools to build, test, and validate customer growth hypotheses without heavy reliance on external analytics teams
Proven track record in CRM, Channel, Trade Marketing, Brand Strategy, Growth Analytics, or Digital Program
Builder Mindset: Demonstrated experience in architecting customer programs from the ground up—from initial concept and design to data-driven optimization and scaling.
Ability to work in a fast-paced and rapidly changing environment with minimal supervision.

Recruitment Process and Others

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.