Consensus Cloud Solutions is a publicly traded, leading digital cloud fax and interoperability solutions organization in the United States and globally, focusing on connecting and empowering healthcare providers, payers, care teams, and technology innovators to unify multiple systems that wouldn’t otherwise talk to each other. Consensus is a trailblazer in our industry and believes that data transformation will reshape the world of healthcare.

Founded over 25 years ago, Consensus leverages its technology heritage to move from simple digital documents to advanced healthcare standards (HL7/FHIR) for secure data transport, as well as Natural Language Processing (NLP) and Artificial Intelligence (AI) to convert unstructured to structured, analytics-ready data, helping users unveil information that is meaningful and actionable for better patient care.

Consensus leads the industry in data exchange solutions and we’re only getting started! With exciting new initiatives on the horizon, we are continuing our strategic expansion and we are looking to add to our diverse team of innovators.

Now is the ideal time to join us in our mission to solve healthcare’s biggest challenges, and work collaboratively with a diverse team of like-minded self-starters and partners to accomplish it.

Consensus Cloud Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We offer many remote and hybrid career opportunities.

How you will impact the organization…

We are seeking a highly analytical, collaborative, and data-driven Director of SMB & Mid-Market Marketing to build, scale, and accelerate our inbound lead generation engine. Your primary mandate is to drive a high-intent pipeline for our SMB and Mid-Market Sales teams by penetrating the complex healthcare ecosystem and B2B regulated industries.

This role sits at the intersection of modern growth marketing, cross-functional execution, and healthcare strategy. You will operate in a highly matrixed environment, partnering closely with Demand Generation, Marketing Operations, and Sales leadership to translate rich market data into high-converting inbound marketing motions targeted at payors, providers, and regulated entities.

The value you will deliver…

Inbound Lead Generation & Campaign Execution

Pipeline Engine: Own the inbound lead commit for the SMB and Mid-Market segments. Design scalable demand generation programs that consistently deliver high-quality MQLs and SQLs.
Omnichannel Execution: Partner directly with the Demand Generation to orchestrate and execute full-funnel campaigns. You will guide the strategy across email, programmatic, video, targeted landing pages, paid search, paid social, content syndication, targeting, and retargeting efforts.
Segment-Specific Messaging: Craft tailored, highly relevant value propositions for distinctly different audiences, ranging from independent clinics (SMB) to enterprise hospital systems and health plans (Mid-Market).

Sales Alignment & Market Feedback

High-Visibility Sales Partnership: Maintain high visibility and a tight, continuous feedback loop with the SMB and MM sales teams. You will actively listen to and shadow reps to deeply understand on-the-ground market dynamics, buyer objections, and the daily sales experience.
Funnel Optimization: Establish strict SLAs for lead follow-up and utilize full-funnel attribution (via HockeyStack) to track the exact ROI of every campaign, pivoting strategies based on sales feedback and conversion data.
Sales Enablement: Arm the SDR and Account Executive teams with the data, insights, and collateral they need to seamlessly convert inbound interest into closed-won revenue.

Marketing Operations & Data Enrichment

Strategic MarTech Alignment: Collaborate closely with the Director of Marketing Technology & Operations to continuously enhance and enrich contact data, maximizing our ability to penetrate key healthcare opportunities.
Data-Driven Targeting: Architect workflows to optimize standard leads and API-driven lead integrations. Leverage a world-class technology stack (Definitive Healthcare, IDC, Clay, ZoomInfo) to target the right accounts with high-value content and triggers.