About Comfrt

Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance.

About the Role

As we expand our retail footprint, we're seeking a strategic, creative, and commercially driven Director of Retail Visual Merchandising to build and lead the visual merchandising function across our growing fleet of stores. This role will bridge product strategy, brand storytelling, and retail execution, developing scalable merchandising strategies that elevate the customer experience while driving sales productivity and four-wall profitability.

Reporting to the VP of Retail, this leader will work in close partnership with the Director of Retail, Retail Demand Planner, and cross-functional partners to influence product decisions, optimize merchandising performance, and establish the tools, processes, and standards needed to support Comfrt's continued retail expansion.

What You'll Do

Own the vision, strategy, and execution of Comfrt's retail visual merchandising function, with accountability for driving commercial performance through product presentation, assortment storytelling, and space productivity. Lead the development of scalable merchandising standards, tools, and processes while partnering with Retail Planning, Product, Marketing, and Retail Operations to ensure merchandising strategies align with customer demand, inventory investments, and broader company objectives.

Serve as a strategic partner to retail leadership, translating business insights into actionable merchandising decisions that improve sales, conversion, product productivity, and profitability across the fleet.

Key Responsibilities

Visual Merchandising Strategy & Brand Experience

Develop and own the overarching visual merchandising strategy across all retail locations, ensuring a consistent, elevated brand experience that supports commercial objectives.
Build the foundational visual merchandising framework for Comfrt's growing retail fleet, including presentation standards, product placement principles, floor set strategies, space allocation guidelines, and seasonal merchandising playbooks.
Establish scalable tools, systems, and processes that enable consistent visual execution while allowing for flexibility based on store format, customer behavior, regional demand, and inventory availability.
Lead the development and distribution of visual merchandising directives, floor sets, seasonal merchandising guides, and product storytelling strategies.
Establish merchandising strategies that balance brand storytelling with commercial performance, optimizing product visibility, customer engagement, and store productivity.
Ensure the visual merchandising strategy evolves alongside company growth, product innovation, seasonal campaigns, and changing customer expectations.

Product Strategy, Planning & Merchandising Performance

Partner closely with the Retail Demand Planner and Product teams to influence retail product buys, assortment architecture, and inventory investments using data-driven insights, customer behavior, and company objectives.
Provide a retail-specific perspective on product assortment, category opportunities, product depth, and emerging customer preferences to inform future product development and buying decisions.
Own the development of merchandising strategies that maximize product productivity, optimize selling space, and support overall store profitability.
Own the analyzing of product performance, sell-through, inventory productivity, category contribution, and customer shopping patterns to identify opportunities for improvement.
Own and establish an ongoing cadence of data-driven reporting and merchandising performance reviews, translating insights into actionable recommendations for retail leadership and cross-functional partners.