About Comfrt

Comfrt is a rapidly growing lifestyle brand built around comfort, emotional well-being, and creating products that make people feel good. Known for our innovative approach to comfort, we’re expanding beyond apparel and home into exciting new categories that bring our brand mission to life.

We’re looking for an exceptional Senior Designer, Toys to help build our newest product category from the ground up.

Our vision is to create toys that spark joy, evoke nostalgia, inspire playfulness, and deliver the signature comfort our customers love. From irresistibly soft plush characters and tactile sensory toys to weighted companions and unexpected novelty products, we want to create products that people connect with emotionally.

This is an exciting opportunity to help shape a new category within a fast-growing brand, with significant potential for growth, creativity, and category ownership.

About the Role

We’re seeking a highly creative, commercially minded, and hands-on Senior Toy Designer with deep experience designing and developing successful consumer products.

The ideal candidate brings 8–10+ years of relevant industry experience, ideally from an established toy brand or a high-growth company that has successfully scaled its product assortment and distribution. You are someone who is deeply passionate about creating innovative toys, pushing the boundaries of play, and combining fresh ideas with thoughtful details and distinctive design.

You understand what makes a toy irresistible: the personality, the texture, the materials, the colors, the unexpected details, and the emotional connection. You’re especially excited by the opportunity to design products that do more than entertain—products that can ease stress and anxiety, support calming routines, and contribute to mental well-being through comforting sensory experiences.

You know how to transform an imaginative idea into a commercially successful, production-ready product while preserving the details that make it feel special.

We’re looking for someone who is passionate about toys, driven by innovation, moves quickly, thrives in ambiguity, and takes full ownership of their work. You’ll need to be equally comfortable generating original concepts, creating detailed technical packages, collaborating with overseas manufacturers, and driving multiple projects through development.

This is a hands-on design role, ideal for someone who loves creating products, believes in the power of thoughtful design to support emotional wellness, and wants to help build something new.

Key Responsibilities

Creative Direction & Concept Development

Lead creative design and concept development for Comfrt’s expanding toy category.
Develop original, playful, nostalgic, and emotionally engaging toy concepts that reflect Comfrt’s brand identity.
Create new characters, shapes, silhouettes, expressions, textures, and interactive features that differentiate our products in the marketplace.
Explore multiple toy categories, including plush, weighted toys, sensory toys, squishies, novelty toys, collectibles, and comfort-focused companions.
Develop compelling character personalities, stories, and distinctive design details that create emotional connections with consumers.
Translate consumer insights, emerging trends, and market opportunities into original, commercially viable product concepts.
Present creative direction through mood boards, hand sketches, digital illustrations, renderings, material boards, and physical prototypes.
Establish cohesive design languages and recognizable product families with opportunities for expansion and collectibility.
Balance originality and playfulness with commercial appeal, functionality, and brand consistency.

Product Design & Technical Development

Own the end-to-end design process, from initial concept through production-ready design approval.
Create detailed, accurate technical packages with measurements, construction details, materials, trims, colors, artwork, and manufacturing specifications.