About Comfrt:

Comfrt LLC is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem.

About the Role

Comfrt is expanding internationally, opening retail stores, and continuing to scale our e-commerce business. We are seeking a Director of Merchandising to lead our global merchandising strategy and bring analytical discipline, market intelligence, and omni-channel expertise to the business. This role sits at the intersection of product, analytics, and market insight.

As the Director of Merchandising, you are the chief analytical architect of our global product strategy. You translate complex market signals, consumer trends, and business performance into a cohesive roadmap that balances brand vision with commercial rigor. Serving as the primary strategic partner to Product Development, you provide the data-driven framework that guides innovation and shapes the product roadmap. You ensure that every product innovation translates into a disciplined, high-performing assortment that scales across markets.

This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high-level strategic view of category growth and product direction.

Key Responsibilities

Global Merchandising Strategy

Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets.
Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences
Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies.
Define SKU architecture, segmentation, and depth across categories and channels.
Build pricing frameworks and margin structures in collaboration with Finance, Buying and Product that support sustainable growth.

Assortment & Lifecycle Ownership

Own Product Lifecycle Management: Make final, data-driven decisions on style exits and carryovers based on sales performance and financial results.
Ensure the right product mix, depth, and timing across DTC, retail, and international distribution.
Develop channel-specific assortment strategies as the company expands globally.
Partner with Product Development to pressure-test line plans through data and market insights.
Guide seasonal and long-range assortment planning aligned to financial targets.

Data & Performance Leadership

Own global analysis of sell-through, margin performance, and inventory productivity.
Lead end-of-season reviews and in-season performance insights to inform future strategy.
Translate analytics into clear, actionable insights for Product, Creative, Marketing, and Executive teams.
Partner closely with Buying and Supply Chain to ensure inventory discipline and demand alignment.

Trend & Market Intelligence

Maintain strong awareness of consumer trends, cultural shifts, and competitive dynamics.
Apply trend insights through the Comfrt lens to inform merchandising strategies.
Identify category opportunities and whitespace within the market.

Cross-Functional Collaboration

Serve as a key strategic partner to Product Development, Design, Marketing, Planning, Retail, and Supply Chain.
Align merchandising strategy with marketing campaigns, product launches, and brand storytelling.
Provide data-driven insights that help inform product roadmap and category evolution.
Present merchandising strategies and performance insights to leadership.

Who You Are:

Experience: 12+ years of merchandising experience within fashion, apparel, or lifestyle brands, ideally with experience in both high-growth startups and larger brands.
Bachelor’s degree in business, Merchandising, or a related field.
Leadership: Proven experience operating at the Director level or higher, scaling businesses across multiple markets.
Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market