# Principal, Developer Platform Positioning at Cloudflare > Hybrid · United States · Principal · Software engineering · open. Source: https://alderhq.app/jobs/greenhouse%3Acloudflare%3A8381749 (read 2026-11-13). ## Facts (observed) - Company: [Cloudflare](https://alderhq.app/companies/cloudflare) - Location text: Hybrid; Austin, TX; New York, NY; San Francisco, CA - Where it can be done from (inferred): Hybrid · United States (evidence: "Location: Hybrid; Austin, TX; New York, NY; San Francisco, CA") - Posted: 2026-11-13 (0 days ago) - First seen by alder: 2026-11-13 · last verified: 2026-11-13 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://boards.greenhouse.io/cloudflare/jobs/8381749?gh_jid=8381749 ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (Austin, n 8): p25 $213k, median $235k, p75 $261k - H-1B filings at this company for similar roles, FY26: 64, median offered wage $170k ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance)) - Recognised sponsor (NL): registered as "Cloudflare Netherlands B.V." (checked 2026-11-09, [register](https://ind.nl/en/public-register-recognised-sponsors/public-register-regular-labour-and-highly-skilled-migrants)) - Licensed UK sponsor: registered as "Cloudflare Limited" (checked 2026-11-09, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers)) ## Description (the employer's text) ### About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. ### Available Locations - Austin, US - New York, US - San Francisco, US ### About the Role The Developer Platform is the fastest growing set of products in Cloudflare. As part of our explosive growth, we are looking for a Principal, Platform Storytelling to shape how developers, technical leaders, and the broader AI ecosystem understand our platform, and why they should build on it. This is a high-impact, foundational individual contributor role within Developer GTM. You will connect individual products and technical breakthroughs into a compelling platform story, develop differentiated positioning, and bring that story to market through launches, executive voices, and content developers actually read. You will help articulate not just what we have shipped, but our point of view on where software development and AI infrastructure are going. The right person has the product depth of a technical PMM, the writing instincts of an exceptional editor, and an intuition for how developer products earn attention and trust. You can move from a conversation with an engineer to a positioning brief to a keynote opening, and make each one better because you understand the others. As an early member of this team, you will have the autonomy to experiment, learn what resonates, and establish repeatable ways to turn our product momentum into market momentum. ### Responsibilities - Platform Positioning & Narrative: Develop the overarching positioning for Cloudflare’s Developer Platform. Make it clear who we are for and why our products are better together. - Product Launches & Adoption: Partner with Product, Engineering, Product Marketing, and Developer Relations to bring priority capabilities to market. Shape positioning, launch narratives, and audience-specific content that connect technical capabilities to real developer needs. Build momentum beyond announcement day, helping developers move from interest to trying, adopting, and expanding their use of the platform. - Executive Storytelling: Be a strategic writing and narrative partner to Developer Platform leadership. Develop keynotes, presentations, essays, and other executive communications that express a distinctive, technically grounded point of view. Help leaders explain where the market is going, what we believe, and how our products themselves deliver on those beliefs. - Writing & Editorial Direction: Write and edit platform narratives, long form content, web copy, and other external content. Establish a consistent voice without making everything sound the same. Know when a story needs a technical explanation, a sharp argument, a compelling demo, or fewer words. Build credibility through substance. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Acloudflare%3A8381749 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.