About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

Austin, US
New York, US
San Francisco, US

About the Role

As a Principal Growth Marketing Manager on the Product Led Growth team, you set the growth strategy for a major set of audiences and product areas. You decide where Cloudflare should invest to win customers, how product-led and sales-assisted motions connect, and how marketing adapts as people increasingly discover and evaluate tools through AI.

You still build. You write the theses, the messaging standards, the journey architecture, and the measurement model yourself. You also raise the capability of the growth marketers around you. Product leaders bring you in early to hear what they want amplified, and you give them a clear, evidence-based read on which messages are landing and which are not.

Responsibilities

Set PLG growth strategy. Develop audience-centered growth theses that connect market insight, product usage, and business goals.
Lead product partnership. Work with senior product and engineering leaders to understand what they want amplified, and give them a clear read on which messages are landing and which are not.
Remove adoption friction. Diagnose signup-to-adoption funnels across products, prioritize the largest sources of friction, and drive cross-functional fixes to completion.
Build instrumentation and data pipelines. Design event instrumentation, data models, and pipelines that support growth goals: funnel and cohort reporting, attribution, and audience segmentation. Work with data and engineering teams to keep the data trustworthy.
Lead AI-era discovery. Set the strategy for how Cloudflare is discovered and adopted through AI assistants, docs, and free tools, and define how success is measured.
Set the messaging bar. Define messaging frameworks and copy standards for growth programs, and personally write or edit high-stakes launch and campaign copy.
Drive measurement and investment. Establish the metrics model, experiment program, and attribution approach.
Represent growth. Present results and recommendations to senior leadership and partner organizations.

What Success Looks Like

A clear growth strategy for your area that is measurably moving activation and retention.
Friction fixes shipped with Product and Engineering that show improvements in onboarding metrics.
Product teams routinely ask for your read on which messages are landing.
Growth reporting runs on instrumentation and pipelines that teams trust.
Senior and mid-level marketers growing in scope and quality under your guidance.